Brand Manager

Phoenix Recruitment; Pretoria; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A luxury brand management firm in South Africa seeks an experienced brand manager to lead strategies and oversee digital presence in the ultra-luxury market. The role demands a strong background in luxury branding, project management, and PR. Successful candidates will possess over five years of brand management experience and the ability to adapt in a dynamic environment. This position offers the opportunity to shape exceptional brand experiences and travel as required.

Qualifications

• Five or more years of brand management experience.
• Experience in luxury branding or high-end consumer goods.
• Strong understanding of brand strategy and customer journey.

Responsibilities

• Lead brand strategy and positioning in the luxury market.
• Oversee website redevelopment and digital asset elevation.
• Drive public relations campaigns on local and global scales.

Skills

Brand management experience

Public relations management

Digital marketing

Creative direction

Project management

Education

B.Com in Marketing or related field

Postgraduate qualification or MBA

Tools

Google Analytics

SEMrush

AHREFS

Job description

Duties

• Lead Brand Strategy: Evolve brand positioning to align with the ultra-luxury market while staying true to our unique heritage and values.
• Website & Digital Elevation: Oversee the redevelopment of our website and digital assets with a luxury lens, elegant, immersive, and conversion-focused.
• PR & Media Presence: Drive high-impact public relations campaigns locally and globally; secure placements in top-tier travel, lifestyle, and luxury media.
• Guest Experience Alignment: Ensure brand consistency across all touchpoints, from online discovery to lodge arrival and beyond.
• Creative Direction: Guide visual identity, storytelling, and creative content across platforms, from brochures and social media to film and experiential activations.
• Agency & Partner Management: Collaborate with and manage external agencies, photographers, and content creators to bring the brand vision to life.
• Market Insight: Stay ahead of luxury and ultra-luxury trends, competitive movements, and guest expectations and translate insights into action.

Requirements

• Grade 12.
• B.Com in Marketing, Brand Management, Communications, Business, or a related field.
• A postgraduate qualification or MBA in Marketing, Luxury Brand Management, or Hospitality / Tourism Marketing is advantageous.
• At least 5+ years of brand management experience, ideally within the luxury travel, hospitality, lifestyle, or high-end consumer goods sectors.
• Proven success in building or evolving a luxury or premium brand, with measurable impact.
• Experience managing PR, digital marketing, creative campaigns, and brand partnerships.
• Hands‑on involvement in website redevelopment or digital UX projects with luxury positioning.
• Proven experience in luxury or ultra-luxury branding, ideally in hospitality, travel, lifestyle, or design sectors.
• Experience in global or high-net-worth (HNW / UHNW) market engagement is highly valued.
• Strong understanding of brand strategy, customer journey mapping, and positioning frameworks.
• Familiarity with PR tools, brand performance metrics, brand monitoring, share of voice and digital analytics platforms (e.g., Google Analytics, AHREFS, SEMrush etc.).
• Competent in working with creative direction tools and briefing designers, content creators, and photographers.
• Knowledge of luxury marketing principles, including exclusivity, sensory storytelling, emotional connection, and experiential branding.
• Willingness to travel as required by the role.
• Ability to adapt to a dynamic and fast-paced environment.
• Exceptional storytelling skills verbal, visual, and strategic.
• A deep understanding of affluent consumer behaviour and how to reach UHNW audiences.
• Experience leading PR campaigns, brand refreshes, or luxury website launches.
• Strong project management skills and the ability to work across diverse teams.
• A deep love for South Africa and the African bush and a desire to help the world experience it at its most beautiful.
• Strong business administration experience.
• Ability to work under pressure and manage multiple tasks simultaneously.
• Self‑managed and proactive, with the ability to work with minimal supervision.