Vice President, Digital Cards & Loans Acquisition Lead, Consumer Banking Group

DBS Bank Limited; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

A leading banking institution in Singapore is seeking an experienced professional to drive acquisition strategies for credit cards and personal loans. The ideal candidate has at least 8-12 years of experience in the financial services sector, a strong customer lifecycle mindset, and expertise in digital acquisition platforms. Key responsibilities include enhancing customer experience and optimizing acquisition strategies across multiple channels.

Qualifications

• At least 8-12 years of relevant working experience.
• Deep experience in digital acquisition platforms and data-led growth strategies.
• Knowledge of credit card products and regulatory requirements.

Responsibilities

• Define and implement acquisition strategy for cards and loans.
• Deliver on annual acquisition volume targets.
• Oversee acquisition efforts across integrated channels.
• Collaborate with Credit Management to improve approval rates.
• Champion cross-sell initiatives across customer lifecycle.
• Work closely with Digital Banking team on UX/UI enhancements.
• Optimize customer experience from application to approval.

Skills

Customer lifecycle mindset

Strong grasp of financial services landscape

Good analytical skills

Communication skills

Experience in digital acquisition platforms

Education

Degree holder

Job description

Business Function:

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose:

This position will be instrumental in executing and refining the acquisition strategies for DBS Credit cards and unsecured personal loans business in Singapore, leveraging data‑driven insights and innovative approaches to achieve significant market share growth and enhance customer lifetime value. You will be responsible for leading key initiatives, optimizing channels, and collaborating across diverse teams to deliver exceptional results.

Responsibilities

• Contribute to the definition and implementation of the end‑to‑end acquisition strategy for DBS’s suite of cards and unsecured loan products.
• Deliver on annual acquisition volume targets, market share growth, and customer quality metrics.
• Oversee and optimize acquisition efforts across a diverse range of integrated channels, including key aggregator partnerships, DBS mobile applications, proprietary online platforms, owned media, social media, and strategic external partners.
• Work with Credit Management to optimise credit approval and rules with the view of improving approval rates and customer experience.
• Drive acquisition through integrated channels & partnerships: key aggregator partnerships, external paid media, DBS mobile apps, online platforms, owned media, social media, and strategic partners.
• Champion and own cross‑sell initiatives across MOB 1–12, aligning early lifecycle monetization with acquisition strategies.
• Work closely with the Digital Banking team to enhance the User Experience (UX) and User Interface (UI) across acquisition funnels, focusing on reducing drop‑off rates and improving conversion.
• Analyse and optimise the customer experience from application entry points to approval and post‑application status checks.
• Familiarity with various application methods, including digibank, PWeb, and chatbots for certain applications.
• Ensure application journeys comply with applicable regulations and internal policies, demonstrating clear understanding of risk management and regulations.

Requirements

• Degree holder with at least 8-12 years of relevant working experience.
• A customer lifecycle mindset, ensuring the right card or loan is matched to the right customer segment for long‑term value.
• Strong grasp of Singapore’s retail financial services landscape and MAS regulations.
• Deep experience in digital acquisition platforms and data‑led growth strategies.
• Experience in driving customer onboarding projects as business owner, digitisation, or a similar role in the banking or financial services sector.
• Knowledge of credit card products and regulatory requirements.
• Good analytical and communication skills with ability to manage stakeholders and partnerships.