User Growth Manager

HASHKEY CAPITAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A digital asset management firm in Singapore seeks a Marketing Manager to develop and implement marketing strategies that bolster fundraising efforts and enhance product awareness. The ideal candidate will have over 5 years of experience in marketing or communications, preferably in financial services, and be skilled in managing PR and media strategies. This role involves collaborating with investment teams to create effective marketing materials and leveraging digital platforms to reach high-net-worth individuals and institutional clients.

Qualifications

• 5+ years of experience in marketing, PR, or communications.
• Proven track record in marketing campaign development.
• Strong writing and verbal communication skills.

Responsibilities

• Develop and execute marketing strategies for fundraising initiatives.
• Strengthen brand messaging and visual identity.
• Collaborate with investment teams for tailored marketing collateral.

Skills

Developing marketing strategies

Communication

Digital marketing tools

Media relations

Analytics

Education

Bachelor’s degree in Marketing, Communications, Finance

Tools

Analytics platforms

Social media management tools

Job description

Key Responsibilities

• Develop and execute marketing strategies and integrated campaigns to support fundraising initiatives and product awareness across Fund products and other offerings.
• Strengthen the company’s positioning as a trusted and innovative digital asset manager through consistent brand messaging, visual identity, and storytelling.
• Collaborate with investment teams to produce marketing collateral, fund fact sheets, client newsletters, and thought leadership pieces tailored for HNWIs, family offices, and institutional clients.
• Drive the firm’s presence across digital channels including LinkedIn, Twitter, and industry forums, ensuring content resonates with investors and the wider community. Monitor analytics to measure campaign effectiveness and optimize digital engagement.
• Manage relationships with financial and industry media, coordinate press releases, and seek opportunities for executive visibility (interviews, bylines, conferences, panels).
• Support investor roadshows, networking events, and client seminars by coordinating marketing materials, guest invitations, and event publicity.
• Partner with business development and sales teams to align marketing initiatives with fundraising goals and ensure consistency across client-facing communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Finance, or related discipline, possess deep understanding of traditional financial markets.
• 5+ years of experience in marketing, PR, or communications, preferably within asset management, financial services, or digital assets companies.
• Proven track record in developing marketing campaigns and managing PR/media strategies.
• Strong written and verbal communication skills, with the ability to craft compelling narratives for sophisticated investors.
• Familiarity with digital asset markets and investment products strongly preferred.
• Proficiency in digital marketing tools, analytics platforms, and social media management.