Social Media Operations Specialist

EDUPRO PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading educational consultancy in Singapore seeks a Social Media Executive to develop innovative campaigns across various platforms. The role requires a degree in Marketing or a related field, proficiency in graphic design and video editing tools, and excellent bilingual communication skills in English and Mandarin. A competitive salary and performance bonuses are offered, along with opportunities for professional development.

Benefits

Competitive salary and performance bonuses

Opportunities for professional development and training

Collaborative and supportive work environment

Central location in Orchard Road with easy access to public transport

Qualifications

• Proven experience as a Social Media Executive or similar role, with a portfolio of successful campaigns.
• Strong understanding of social media algorithms and trends across multiple platforms.
• Excellent copywriting and communication skills in both English and Mandarin.

Responsibilities

• Develop and execute innovative social media campaigns across platforms.
• Create, edit, and publish high-quality visual and written content.
• Analyze and report on social media performance metrics.

Skills

Social media strategy

Copywriting

Graphic design

Video editing

Data analysis

Education

Degree in Marketing, Communications, Design, or a related field

Tools

Canva

Adobe Photoshop

Adobe Illustrator

CapCut

Adobe Premiere Pro

Job description

Location: Orchard Road, Singapore
Employment Type: Full-time

Key Responsibilities

1. Develop and execute innovative social media campaigns across platforms including Little Red Book (Xiaohongshu), WeChat Official Account, Video Channels, Instagram, and Facebook.
2. Create, edit, and publish high-quality visual and written content (e.g., graphics, videos, captions) tailored to each platform’s audience.
3. Monitor trends in social media tools, applications, channels, design, and strategy, and integrate them into ongoing campaigns.
4. Engage with followers, respond to comments and messages, and foster a positive community around the brand.
5. Collaborate with the education consultancy team to align social media content with company goals, events, and promotions.
6. Analyze and report on social media performance metrics (e.g., reach, engagement, conversion) to optimize future strategies.
7. Manage paid social advertising campaigns to target specific audiences and maximize ROI.

Requirements

1. Degree in Marketing, Communications, Design, or a related field.
2. Proven experience as a Social Media Executive or similar role, with a portfolio of successful campaigns.
3. Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator) and video editing software (e.g., CapCut, Adobe Premiere Pro).
4. Strong understanding of social media algorithms, trends, and best practices across multiple platforms.
5. Excellent copywriting and communication skills in both English and Mandarin (to cater to bilingual audiences).
6. Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.
7. Creative, proactive, and able to work independently in a fast-paced environment.
8. Preferred: Experience in the education industry or passion for education-related topics.

What We Offer

• Competitive salary and performance bonuses
• Opportunities for professional development and training
• Collaborative and supportive work environment
• Central location in Orchard Road with easy access to public transport