Social Media Executive

ABUNDANT LIFE PLANNERS PTE LTD; Holland Village, SG; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic financial advisory group under AIA seeks a creative and organized Social Media Executive to enhance their online presence. The role encompasses content creation, marketing strategy, and community engagement, offering opportunities for professional growth within a purpose-driven environment.

Benefits

Hands-on experience with financial planners

Opportunities for growth into strategy roles

Engaging work environment aligned with values

Qualifications

• 1-2 years' experience, fresh graduates with strong portfolios welcome.
• Proficiency in Canva and various social media platforms required.
• Excellent communication skills and attention to detail essential.

Responsibilities

• Create and publish engaging content across social media platforms.
• Assist in developing and executing monthly content calendars.
• Monitor and manage community engagement including comments and DMs.

Skills

Social Media Management

Content Creation

Digital Marketing

Visual Storytelling

Education

Bachelors in Marketing or related field

Tools

Canva

Meta Ads Manager

Job description

Company:

Abundant Life Planners – AIA Singapore

About Us:

At Abundant Life Planners, we believe in touching lives and changing destinies. As one of the most dynamic and purpose-driven financial advisory groups under AIA, we empower individuals and families to grow their wealth, steward it wisely, and leave a lasting legacy. With a strong digital presence and an expanding team, we are now looking for a creative and organized Social Media Executive to bring our brand to life online.

Key Responsibilities:

Content Creation & Curation

• Plan, create, and publish engaging and on-brand content across social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Collaborate with internal advisors and the marketing team to develop weekly themes, campaigns, and stories
• Design visuals, reels, and carousels using Canva or similar tools
• Write clear, compelling captions aligned with Abundant Life Planners’ voice and values

Strategy & Growth

• Assist in developing and executing the monthly content calendar
• Track content performance and optimize based on engagement, reach, and conversion metrics
• Grow community organically by managing DMs, comments, and follower engagement
• Work closely with leadership to support recruitment and lead generation campaigns

Campaigns & Projects

• Coordinate ad-hoc projects such as event promotions, webinar campaigns, product spotlights, and lead magnet funnels
• Support content production for client seminars, career events, and digital lead magnets (eBooks, blogposts, newsletters)

Platform Management

• Maintain and update all official social media accounts and profiles
• Monitor competitor pages and stay on top of social media trends, especially within finance, lifestyle, and digital marketing

Qualifications:

• 1–2 years of experience in social media or digital marketing (fresh grads welcome with strong portfolios)
• Proficiency in Canva, Instagram, Facebook, LinkedIn, and TikTok
• Excellent written English and a strong grasp of visual storytelling
• Familiarity with financial services, wealth, or lifestyle branding is a bonus
• Strong attention to detail, time management, and ability to meet deadlines

Bonus Skills (Not Mandatory):

• Basic video editing (CapCut, InShot, Premiere Rush)
• Bilingual writing (English & Mandarin)
• Knowledge of Meta Ads Manager or email marketing tools (Mailchimp, Flodesk)

What You’ll Gain:

• Hands-on experience working closely with top financial planners and brand strategists
• A chance to shape the digital voice of one of the most exciting advisory brands under AIA
• Opportunities to grow into a digital marketing strategist or content lead role
• Exposure to purpose-driven work, where finance meets faith, family, and future