Social Media Coordinator

Fortuna; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a Social Media Coordinator to create and manage social media content, engage with the community, and analyze performance data. The ideal candidate has a degree in marketing or communications, strong communication skills, and experience with social media analytics tools. This role offers an opportunity to shape brand conversations and drive engagement across various platforms.

Qualifications

• A bachelor's degree in marketing, communications, or a related field is often preferred.
• Proficiency with social media platforms and analytics tools is essential.
• Excellent written and verbal communication skills are crucial.

Responsibilities

• Develop engaging content, including graphics, videos, and written copy.
• Monitor social media accounts and respond to the audience timely.
• Track key performance indicators and analyze data for improvements.

Skills

Content creation

Community engagement

Performance analysis

Collaboration

Trend monitoring

Education

Bachelor's degree in marketing or communications

Tools

Social media analytics tools

Content management systems

Job description

Overview

A Social Media Coordinator's job involves creating, scheduling, and publishing content across social media platforms to build brand awareness, engage with the audience, and support marketing objectives. Key responsibilities include monitoring social channels, responding to comments, analysing performance data to refine strategies, collaborating with other marketing teams, and staying current on digital marketing trends. A degree in marketing or a related field, strong communication skills, and experience with social media analytics tools are typically required.

Key Responsibilities

• Content Creation & Management: Develop engaging content, including graphics, videos, and written copy, and manage content calendars for various social platforms.
• Community Engagement: Monitor social media accounts for comments, questions, and messages, and respond to the audience in a timely and brand-consistent manner.
• Campaign Execution: Implement and oversee digital marketing campaigns to inform, advertise, and attract public interest.
• Performance Analysis: Track key performance indicators (KPIs) and analyze data to evaluate campaign effectiveness and identify areas for improvement.
• Collaboration: Work closely with other marketing professionals, content writers, designers, and sales teams to ensure brand consistency and successful campaign integration.
• Trend Monitoring: Stay informed about emerging social media platforms, trends, and best practices to maintain a competitive edge.

Required Skills & Qualifications

• Education: A bachelor's degree in marketing, communications, or a related field is often preferred.
• Technical Skills: Proficiency with social media platforms, content management systems, and analytics tools is essential.
• Communication: Excellent written and verbal communication skills are crucial for crafting compelling content and engaging with the audience.
• Analytical Skills: The ability to interpret data and use it to make informed decisions about social media strategies.
• Creativity: A creative mindset to develop innovative and engaging content.
• Time Management: Strong organisational and time management skills to handle multiple platforms and campaigns simultaneously.