Senior Public Relations & Influencer Marketing Executive

PAZZION GROUP; Singapore; On-site; SGD 40,000 - 55,000; Full time

Job summary

A prominent fashion company in Singapore seeks a Public Relations and Influencer Marketing Specialist to enhance brand visibility and engagement. This role involves planning strategies, managing media relations, leading influencer collaborations, and coordinating events. The ideal candidate will have a diploma or degree in relevant fields, 3-5 years of experience, and strong communication skills. This position offers a dynamic work environment and the opportunity to engage with media and influencers.

Qualifications

• 3–5 years’ experience in Public Relations, influencer marketing, or brand communications.
• Strong media and influencer network.
• Comfortable working in a fast-paced environment.

Responsibilities

• Plan and execute PR and influencer strategies.
• Manage media relations and press releases.
• Lead influencer collaborations and performance tracking.

Skills

Media relations

Influencer marketing

Brand storytelling

Communication skills

Organized

Education

Diploma or Degree in Marketing, Communications, Public Relations

Job description

Overview

This role drives Pazzion’s Public Relations and Influencer Marketing initiatives across Singapore and regional markets, strengthening brand visibility, reputation, and engagement through effective media relations, influencer partnerships, and brand storytelling.

Key Responsibilities

• Plan and execute Public Relations and influencer strategies aligned with brand and campaign objectives
• Manage media relations, press releases, media kits, and brand announcements
• Lead end-to-end influencer and KOL collaborations, including sourcing, briefing, negotiations, deliverables, and performance tracking
• Build and maintain relationships with media, influencers, agencies, and creators
• Support and coordinate media events, product launches, store openings, and brand activations
• Monitor media coverage, social sentiment, and campaign performance, and provide insights and reports
• Support brand reputation management and communications as required

Requirements

• Diploma or Degree in Marketing, Communications, Public Relations, or related fields
• 3–5 years’ experience in Public Relations, influencer marketing, or brand communications (fashion / retail / lifestyle preferred)
• Strong media and influencer network with solid writing and communication skills
• Able to manage Public Relations and influencer initiatives independently with minimal supervision
• Organized, proactive, and comfortable working in a fast-paced environment
• Candidates with stronger experience may be considered for an Assistant Manager role