Senior Marketing Specialist (Field Marketing)

Maker Lab Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Singapore is looking for a Senior Marketing Specialist in the fintech sector. This role involves partnering with sales to develop impactful marketing programs that drive demand and lead generation. The ideal candidate will have over 5 years of experience in B2B marketing, a strong background in field marketing, and exceptional communication skills. The position is a 12-month fixed-term contract with a focus on executing localized strategies and managing marketing initiatives in the SEA region.

Qualifications

• 5+ years of experience in field marketing and partner marketing, ideally in B2B technology or fintech in SEA.
• Proven success in driving demand, pipeline growth, and impactful marketing programs.
• Data-driven and analytical, you track campaign performance and use insights to improve results.

Responsibilities

• Design and execute localised field marketing strategies and events such as conferences, webinars, and meetups.
• Partner with sales teams to identify high-value accounts and align marketing programs.
• Track, analyse, and refine campaign performance metrics and KPIs.

Skills

Event planning

Field marketing campaigns

Partner programs

Lead generation initiatives

Strategic thinking

Analytical skills

English communication

Education

BA/BS degree or equivalent experience

Job description

Overview

Grounded in a talent‑centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Senior Marketing Specialist for the Fintech industry in Singapore & SEA. You will partner with sales and stakeholders to turn strategy into high‑impact field marketing programs that drive demand, generate leads, and build business growth through both hands‑on and strategic execution.

Responsibilities

• Design and execute localised field marketing strategies and events such as conferences, roundtables, webinars, and customer meetups to engage potential clients and partners.
• Partner with sales teams to identify high‑value accounts, understand their needs, and align marketing programs to accelerate pipeline and lead generation.
• Personalise content and messaging for target accounts or industry verticals to create meaningful, impactful campaigns.
• Manage event logistics, budgets, and execution to deliver seamless experiences and measurable ROI.
• Develop and execute partnership marketing strategies that enhance brand visibility, foster customer engagement, and drive revenue growth.
• Maintain strong relationships with strategic partners and collaborate on marketing initiatives that drive business outcomes.
• Identify and prioritise partnership opportunities to maximise impact and ROI.
• Leverage insights from customers and partners to craft tailored marketing campaigns and strengthen collaborations.
• Integrate owned, earned, and paid media channels to optimise marketing effectiveness.
• Track, analyse, and refine campaign performance metrics and KPIs to ensure measurable business results.

Qualifications

• BA/BS degree or equivalent experience.
• 5+ years of experience in field marketing and partner marketing, ideally in B2B technology or fintech in SEA.
• Proven success in driving demand, pipeline growth, and impactful marketing programs.
• Strong strategic thinking with the ability to adapt campaigns to regional and account‑level needs.
• Hands‑on and proactive, you can manage end‑to‑end campaigns while anticipating challenges before they happen.
• Skilled in event planning, field marketing campaigns, partner programs, and lead generation initiatives.
• Data‑driven and analytical, you track campaign performance and use insights to improve results.
• Exceptional verbal and written English communication and presentation skills.

Contract Type

12 months fixed term contract.

Application Process

Due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!