Senior Marketing Executive

Pan Pacific Leasing Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading transportation firm in Singapore is looking for a Mid-Senior Marketing professional to drive promotional campaigns and enhance brand positioning. The ideal candidate will have at least 2 years of marketing experience, strong skills in SEO/SEM, and the ability to manage various marketing strategies effectively. Responsibilities include tracking performance metrics, developing social media content, and collaborating with internal teams to align with business objectives. This is a full-time position offering an exciting opportunity in a dynamic industry.

Qualifications

• Minimum 2 years of relevant marketing experience.
• Strong understanding of 360° marketing strategies.
• Proficient in using marketing dashboards.

Responsibilities

• Propose campaigns to improve vehicle utilization.
• Track performance metrics and provide insights.
• Develop social media content calendars.

Skills

Campaign management

SEO/SEM

Social media marketing

Content marketing

Data analysis

Google Analytics

Interpersonal communication

Tools

Meta Business Suite

Mailchimp

Adobe Illustrator

Job description

Job Requirements

• Minimum 2 years of relevant experience in marketing, with proven hands‑on execution in campaign management.
• Strong understanding of 360° marketing strategies, including SEO/SEM, social media, email marketing, content marketing, and offline channels.
• Strong written, visual, and interpersonal communication skills.
• Data‑driven mindset, proficient in using tools such as Google Analytics, Meta Business Suite, and other marketing dashboards to guide strategic decisions.
• Ability to multitask, manage timelines, and work independently in a fast‑paced environment.
• Knowledge of basic design tools (e.g., Canva, Adobe Illustrator) is advantageous.
• Prior experience in the commercial vehicle/automotive industry will be a strong plus.

Job Responsibilities

• Propose promotional campaigns and branding initiatives to improve vehicle utilization and brand positioning.
• Track key performance metrics (CTR, CPA, ROAS, conversions) and provide actionable insights for continuous optimization.
• Develop and manage social media content calendars to strengthen brand presence and engagement.
• Build and manage email marketing campaigns, including customer segmentation, automated workflows, and performance reporting using platforms such as Mailchimp and SendGrid.
• Update and maintain website content via CMS platforms (e.g., WordPress), ensuring SEO best practices are applied.
• Explore and implement retargeting and remarketing strategies to maximize customer acquisition and retention.
• Collaborate with internal teams (sales, after‑sales support, operations) to ensure marketing initiatives align with business objectives.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Truck Transportation