Senior Executive/Executive, Marketing Communications

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading entertainment and resort company in Singapore is seeking a Marketing Communications professional to manage content development and execution of marketing plans. The ideal candidate will have a Bachelor's degree and experience in marketing strategies. Responsibilities include collaborating with agencies and preparing performance reports, all within a dynamic and fast-paced environment.

Qualifications

• Meet the regulatory requirement of minimum 21 years of age.
• Experience in developing and executing campaigns and marketing communications plans.
• Highly organized and able to adapt quickly in a fast-paced environment.

Responsibilities

• Deliver collaterals development as directed by creative briefs.
• Work with marketing agencies to ensure timely activation of marketing materials.
• Prepare reports and analyze effectiveness of marketing initiatives.

Skills

Content development (writing, editing, storytelling)

Communication skills

Project management

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

CRM systems

Digital marketing platforms

Job description

Content Management within Marketing Communications

• Deliver collaterals development as directed by creative briefs
• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials
• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required
• Support the execution of the approved marketing plans within approved budget and timeline
• Prepare reports and analyze effectiveness of marketing initiatives
• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirement
• Support cross-functional projects including administrative support and liaising with other business units where needed

Job Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
• Bachelor’s degree in Marketing, Communications, or a related field
• Candidates with more years of prior relevant experience in Marketing, Communications, or a related field may be considered for the Senior Executive position
• Proven experience in content development (writing, editing and storytelling skills) and creative marketing
• Proficiency with CRM systems and digital marketing platforms is a plus
• Good understanding of branding, messaging, and communications strategies
• Experience in developing and executing campaigns and marketing communications plans
• Ability to work effectively under pressure and manage multiple projects simultaneously with tight deadlines
• Excellent communication, presentation and stakeholder management skills
• Experience in regulatory processes is a plus
• Highly organized and able to adapt quickly in a fast-paced and dynamic environment
• Collaborative and motivated team player