Senior Digital Marketing Lead — Cross-Channel Growth

TRUE YOGA • TRUE FITNESS; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading wellness company in Singapore is seeking a highly motivated individual to join their Marketing team, focused on developing strategic digital marketing campaigns. The role involves managing and optimizing paid advertising initiatives across major platforms, analyzing performance data, and assisting with SEO efforts. Ideal candidates should have strong digital marketing skills, the ability to work independently and collaboratively, and fluency in both English and Chinese. This position offers a fast-paced environment with ample opportunities for creative contributions.

Qualifications

• Hands-on experience in campaign setup, execution, and optimisation.
• Ability to interpret data and translate insights into actionable improvements.
• Fluency in English and Chinese with strong editorial skills.

Responsibilities

• Plan, execute, and optimise paid digital advertising campaigns.
• Manage campaign operations and monitor performance metrics.
• Prepare regular performance reports with key insights.
• Assist with SEO implementation to improve organic rankings.

Skills

Digital advertising management

Analytical thinking

Communication skills

Project management

Fluency in English and Chinese

Teamwork

Attention to detail

Job description

A leading wellness company in Singapore is seeking a highly motivated individual to join their Marketing team, focused on developing strategic digital marketing campaigns. The role involves managing and optimizing paid advertising initiatives across major platforms, analyzing performance data, and assisting with SEO efforts. Ideal candidates should have strong digital marketing skills, the ability to work independently and collaboratively, and fluency in both English and Chinese. This position offers a fast-paced environment with ample opportunities for creative contributions.