Senior CRM Executive - Salesforce & Marketing Cloud

BMW Eurokars Auto Singapore; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading automotive company is seeking a Senior CRM Executive in Singapore to manage CRM initiatives for a prestigious global brand. The role involves overseeing CRM systems like Salesforce, analysing customer data, and collaborating with teams to enhance customer engagement and loyalty. Candidates should possess a relevant degree and have over two years of experience in CRM management, preferably in the automotive sector. Strong analytical and communication skills are essential for success in this position.

Qualifications

• 2+ years of CRM management experience (automotive industry preferred).
• Proficient in CRM software (e.g., Salesforce, Marketing Cloud).
• Strong attention to detail and organisational skills.

Responsibilities

• Manage customer data and create targeted campaigns.
• Collaborate with cross-functional teams on CRM initiatives.
• Analyse CRM metrics to generate actionable insights.
• Design personalised user journeys based on customer preferences.

Skills

CRM management

Data analysis

Communication

Project management

Marketing automation

Customer-focused interaction

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Salesforce

Marketing Cloud

Job description

A leading automotive company is seeking a Senior CRM Executive in Singapore to manage CRM initiatives for a prestigious global brand. The role involves overseeing CRM systems like Salesforce, analysing customer data, and collaborating with teams to enhance customer engagement and loyalty. Candidates should possess a relevant degree and have over two years of experience in CRM management, preferably in the automotive sector. Strong analytical and communication skills are essential for success in this position.