Sales & Channel Manager

Azure Summit Pte.Ltd.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading retail company in Singapore seeks a candidate to oversee offline channel development and management. Responsibilities include building relationships with retail partners, achieving sales targets, and executing promotional campaigns. The ideal candidate will ensure proper retail execution, analyze sales performance, and provide insights for strategic planning. This position offers an exciting opportunity in a dynamic environment with a strong focus on brand presence and retail growth.

Responsibilities

• Develop, maintain, and expand relationships with offline retail partners.
• Plan and execute channel expansion strategies for brand presence.
• Manage distributor onboarding and stock allocation.
• Set and achieve monthly/quarterly offline sales targets.
• Monitor retail performance and propose corrective actions.
• Ensure proper in-store display and merchandising.
• Conduct regular store visits and audits.
• Work with marketing to execute offline promotions and campaigns.
• Coordinate with different teams to align channel strategy.
• Prepare sales reports and monitor channel inventory.

Job description

1. Offline Channel Development & Management

• Develop, maintain, and expand relationships with offline retail partners, including mobile shops, multi-brand stores, and distributors.
• Plan and execute channel expansion strategies to improve brand presence and retail coverage in Singapore.
• Manage distributor onboarding, sell-in/sell-through planning, and stock allocation.

2. Sales Execution & Target Achievement

• Set and achieve monthly/quarterly offline sales targets.
• Monitor retail performance, analyze sales trends, and propose corrective actions to improve market share.
• Track competitor activities, pricing, and promotions to ensure competitiveness.

3. Retail Operations & In-Store Execution

• Ensure proper in-store display, branding, and merchandising according to brand guidelines.
• Conduct regular store visits and audits to ensure pricing discipline and retail execution are consistently met.
• Support product training for promoters, retail staff, and frontline partners.

4. Promotion & Campaign Implementation

• Work with marketing and trade teams to plan and execute offline promotions, product launches, POSM rollout, and retail activations.
• Ensure all campaigns are executed effectively at store level to maximize sales conversion.

5. Cross-Functional Coordination

• Coordinate with marketing, logistics, finance, and product teams to align channel strategy and stock flow.
• Provide market insights and channel feedback to support product planning and forecasting.

6. Reporting & Analysis

• Prepare weekly and monthly sales reports, including sell-in/sell-through performance, channel insights, and improvement recommendations.
• Monitor channel inventory and ensure healthy stock turnover across partners.