Retail Brand Experience Manager

Cheil Singapore PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading global marketing firm in Singapore seeks a Retail Brand Experience Manager to lead immersive, customer-centric retail experiences. The ideal candidate combines strategic thinking and hands-on merchandising expertise, with 3 to 5 years of retail experience. Responsibilities include developing brand experience strategies, overseeing merchandising execution, and managing cross-functional collaborations. This role requires strong leadership and a deep understanding of consumer behavior in omnichannel environments.

Qualifications

• 3 to 5 years of experience in retail, focusing on merchandising and brand experience.
• Proven track record in creating retail experiences that drive engagement.
• Strong leadership, communication, and collaboration skills.

Responsibilities

• Develop holistic retail event brand experience strategy.
• Oversee merchandising planning and execution for optimal product presentation.
• Lead visual merchandising and store layout strategy to enhance customer experience.

Skills

Merchandising

Brand strategy

Visual merchandising

Field Force Management

Leadership

Education

Bachelor's degree in Marketing

MBA or advanced degree

Job description

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Retail Brand Experience Manager

We are seeking a visionary Retail Brand Experience Manager with a strong background in merchandising and Field Force Management (FFM) to lead the creation and execution of immersive, customer-centric retail experiences across all store formats. This role bridges brand strategy, in-store storytelling, and product presentation, ensuring our brand is brought to life consistently and compellingly at every consumer touchpoint.

The ideal candidate combines a strategic mindset with hands-on merchandising expertise to drive brand affinity, elevate the in-store journey, and maximize commercial performance.

Key Responsibilities

Brand Experience

• Develop the holistic retail/event brand experience strategy across all physical store /event venue environments.
• Collaborate cross-functionally (marketing, visual merchandising, store ops, product, etc.) to create cohesive, brand-right experiences.
• Translate global brand identity into localized and culturally relevant in-store experiences.
• Manage vendors (event vendors etc.) to ensure quality output. Set budgets and manage them efficiently.

Merchandising Strategy & Execution

• Oversee merchandising planning and execution to ensure optimal product presentation, assortment curation, and inventory alignment.
• Analyze performance data and consumer insights to inform seasonal strategies, product storytelling, and promotional activity.
• Partner with buying and planning teams to align visual presentation with commercial goals and brand objectives.
• Manage vendors (POSM vendors etc.) to ensure quality output. Set budgets and manage them efficiently.

Visual Merchandising & Store Design

• Lead or collaborate on visual merchandising and store layout strategy to enhance shoppability, dwell time, and conversion.
• Provide creative direction on in-store campaigns, signage, window displays, and fixture innovation.
• Ensure execution consistency and excellence across all stores, including flagship, pop-up, and franchise formats.
• Manage vendors (POSM vendors etc.) to ensure quality output. Set budgets and manage them efficiently.

FFM

• Manage the day-to-day operations of agency and its field employees, ensuring adherence to company standards, regulations, and KPIs.
• Develop and nurture strong relationships with key accounts, retail partners, and agency stakeholders within the consumer electronics space.
• Design and implement field execution strategies aligned with sales targets and market growth objectives.
• Monitor and analyze sales data, market trends, and customer feedback to identify opportunities for improvement.
• Prepare comprehensive reports on Promoter performance, market insights, and operational metrics for senior leadership.
• Ensure all activities comply with company policies, branding standards, and contractual commitments.

Qualifications

• Bachelor's degree in Marketing, Merchandising, Retail Management, or related field; MBA or advanced degree a plus.
• 3 to 5 years of experience in retail, with a strong emphasis on merchandising, FFM, brand experience, and visual execution.
• Proven track record of creating and implementing retail experiences that drive customer engagement and sales.
• Deep understanding of consumer behavior, retail trends, and omnichannel environments.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience working in fast-paced, brand-led organizations (fashion, lifestyle, beauty, luxury, or consumer retail preferred).