Regional Marketing Director - APAC, Medical Device

Michael Page; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A global medical device company is seeking a Regional Marketing Director for the APAC region. This strategic role involves leading marketing direction, managing a regional team, and collaborating with key departments to drive growth. Candidates should have over 15 years of experience in the medical devices industry and deep expertise in modern marketing practices, including digital strategies. Strong people management skills are essential, along with a proven ability to execute complex marketing strategies.

Qualifications

• 15+ years of relevant experience in the medical devices industry.
• 10+ years of people management experience in the APAC region.
• Deep expertise in omnichannel strategies.

Responsibilities

• Own the overall APAC marketing direction.
• Partner with Sales, R&D, Finance, and regional leaders.
• Manage and develop the regional marketing team.

Skills

Strategic mindset

Digital marketing expertise

Market research

Branding

CRM

Education

Bachelor's degree in Marketing or Business Administration

Job description

Global Medical Device Company B2B Dental Business

About Our Client

My client is a reputable global medical device company. They’re looking to appoint a Regional Marketing Director of APAC, to lead regional marketing strategy across key markets including North Asia and South East Asia.

Job Description

• Own the overall APAC marketing direction and ensure marketing activities support long-term business growth.
• Partner closely with Sales, R&D, Finance, and regional leaders to shape go-to-market strategies and commercial decisions.
• Lead regional brand and product positioning, ensuring consistency across markets while allowing for local relevance.
• Manage and develop the regional marketing team through coaching, performance management, and capability building.
• Oversee new product introductions, working with cross-functional teams to assess business cases and drive successful launches.
• Set pricing and portfolio strategies based on customer value, market dynamics, and business priorities.
• Drive market intelligence by analyzing customer insights, competitor activity, and emerging trends to identify growth opportunities.
• Establish clear marketing processes, guidelines, and best practices to improve efficiency and execution across the region.
• Work with Sales teams and key channel partners to strengthen customer engagement, market coverage, and trade marketing initiatives.
• Manage marketing budgets and resources, ensuring priorities are clear and outcomes are delivered.
• Lead planning and forecasting activities, including market sizing and demand outlook.

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or a related discipline is required
• 15 years+ of relevant experience within the medical devices industry.
• Deep expertise in modern marketing practices, including digital marketing, market research, omnichannel strategies, branding, and CRM.
• 10 years+ of people management experience across the APAC region.
• Strong strategic mindset, with a proven track record of developing and executing complex business and marketing strategies.

What’s on Offer

• APAC leadership scope
• Strategic, high-impact role

Contact

Hazel Choi (Lic No: R24122391 /EA no: 18S9099)

Quote job ref

JN-122025-6907719