Public Relations Specialist

EASYVAN (SG) PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading logistics company in Singapore seeks a PR specialist to enhance media relations and manage corporate communications. Responsibilities include developing engaging media materials, pitching stories, and overseeing crisis communication strategies. The ideal candidate has a bachelor's degree in Public Relations or similar, with 3 to 5 years of relevant experience and strong media relationships. This position offers an opportunity to shape the brand narrative while engaging with the community.

Qualifications

• 3 to 5 years of PR or communications experience; agency experience is a plus.
• Strong media pitching experience and familiarity with Singapore’s media landscape.
• Proactive, detail oriented and able to manage multiple projects.

Responsibilities

• Pitch stories to local media and secure coverage across different outlets.
• Develop compelling media materials, including press releases and talking points.
• Strengthen company visibility and handle media crisis management.

Skills

Media pitching

Writing

Stakeholder management

Crisis communication

Creative thinking

Education

Bachelor’s degree in Public Relations, Communications, Journalism or a related discipline

Job description

What you’ll do

Media Relations & Story Development

• Actively pitch stories to local media to secure strong earned coverage across the different tier media outlets.
• Initiate and build strong long term relationships with key journalists, editors and media stakeholders.
• Develop compelling bylines, op eds, executive quotes, and thought leadership articles.
• Identify and craft Lalamove Driver Partner stories, profiling their experiences and contributions as part of ongoing PR storytelling opportunities.
• Prepare media materials including press releases, media kits, Q&A, talking points and briefing documents.

Corporate Communications, Crisis & Thought Leadership

• Strengthen Lalamove’s leadership visibility by identifying event speaking opportunities for the Managing Director and other key spokespersons.
• Drive the development of quarterly PR initiatives that align with business priorities and market opportunities.
• Support internal and executive communications, ensuring clear and consistent messaging across all channels.
• Handle media crisis management by developing timely statements, handling media enquiries, drafting holding messages and coordinating responses.

Brand & Social Presence

• Build and grow Lalamove’s LinkedIn presence by planning and producing content that enhances employer branding, corporate credibility and industry positioning.
• Work together with the Marketing team to ensure PR and social messaging align with the overall brand narrative.

CSR & Community Engagement

• Initiate and execute CSR initiatives, including partnerships, donation events and community driven campaigns.
• Identify meaningful story angles that amplify Lalamove’s social impact and community contributions.

Stakeholder Engagement & Media Monitoring and Reporting

• Work closely with the Corporate Governance team and other internal stakeholders to support communication needs and ensure alignment on key PR matters.
• Manage PR reporting, including media monitoring, sentiment analysis, coverage tracking and compiling performance reports for internal review.

What we seek

• Bachelor’s degree in Public Relations, Communications, Journalism or a related discipline. 3 to 5 years of PR or communications experience (agency experience is a plus). Strong media pitching experience and familiarity with Singapore’s media landscape.
• Excellent writing skills – capable of producing bylines, profiles, speeches and press materials.
• Ability to build and maintain strong media relationships.
• Proactive, detail oriented and comfortable managing multiple projects in a fast paced environment.
• Crisis communication experience is beneficial.

Preferred Qualities

• Self-starter with strong initiative and creativity.
• Collaborative team player with excellent stakeholder management.
• Strong storytelling instincts and keen news sense.
• Passionate about community engagement and authentic human stories.