Programmatic Ad Lead for Mobile Apps

BITSMEDIA PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A tech firm for digital services to Muslims is seeking a Programmatic Ads Lead in Singapore. This role involves developing and executing ad monetization strategy for the Muslim Pro app, managing the programmatic ad stack with tools like Google Ad Manager, and optimizing revenue through data-driven decisions. Candidates should have over 5 years of experience in programmatic monetization, strong analytical skills, and the ability to communicate effectively with senior stakeholders.

Qualifications

• 5+ years of hands-on experience in programmatic ad monetization.
• Expert-level knowledge of Google Ad Manager (GAM) and AdMob.
• Good analytical and quantitative skills for data-driven decisions.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute ad monetization strategy for the Muslim Pro app.
• Manage programmatic ad stack with focus on Google Ad Manager and AdMob.
• Continuously monitor performance metrics and optimize yield.
• Implement and manage ad mediation solutions with Prebid.
• Collaborate closely with Product, Engineering, and Data teams.
• Manage a team of 2 executives to run ads operations.

Skills

Programmatic ad monetization

Google Ad Manager (GAM)

AdMob

Ad mediation

Analytical skills

Communication skills

Education

Bachelor’s degree in Business, Marketing, Statistics or related field

Tools

Tableau

Looker

Job description

A tech firm for digital services to Muslims is seeking a Programmatic Ads Lead in Singapore. This role involves developing and executing ad monetization strategy for the Muslim Pro app, managing the programmatic ad stack with tools like Google Ad Manager, and optimizing revenue through data-driven decisions. Candidates should have over 5 years of experience in programmatic monetization, strong analytical skills, and the ability to communicate effectively with senior stakeholders.