Principal Executive, Sales (Education/Tourism)

Defence Collective Singapore Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading education sales firm based in Singapore is seeking a talented individual for a role focused on education-related sales and event management. The successful candidate will manage partnerships with schools, develop pricing strategies, and execute outreach initiatives. Ideal applicants will have a degree in Business or related fields and at least 3 years of experience in education sales or programme management. Strong communication skills and a proactive approach are essential for success in this dynamic position.

Qualifications

• 3 years of experience in Education Sales, School Engagement, or Partnership Development.
• Experience in event sales or programme management within MICE, tourism, or attractions.
• Ability to handle call-in and email enquiries professionally.

Responsibilities

• Develop and maintain partnerships with schools and educational institutions.
• Plan and execute education-related sales initiatives and outreach events.
• Prepare accurate quotations and proposals timely.
• Identify new education sales opportunities and expand market reach.
• Coordinate with internal departments for smooth delivery of programmes.

Skills

Customer-focused

Excellent communication

Presentation skills

Interpersonal skills

Proficient in Microsoft Office

Self-motivated

Strong interpersonal skills

Education

Diploma or Degree in Business/Marketing/Hospitality/Tourism or related discipline

Job description

THIS IS A 2-YEAR RENEWABLE/ CONVERTIBLE CONTRACT ROLE

JOB DESCRIPTION:

The job holder will be responsible for planning, executing, and managing education-related sales initiatives and events. This includes developing pricing strategies, overseeing day-to-day sales operations, and working closely with internal departments to meet the specific requirements of schools and educational partners. Candidates with teaching experience, prior involvement with MOE, or a background in education-related sales or tourism will be preferred. The successful candidate will report to Head of Sales.

Job Responsibilities:

• Develop and maintain strong partnerships with schools, MOE divisions, and educational institutions through consistent engagement, follow-up, and relationship management.
• Plan and execute education-related sales initiatives, including outreach events, exhibitions, and learning journey promotions.
• Prepare accurate quotations and proposals in a timely manner, ensuring alignment with pricing and profit guidelines.
• Identify new education sales opportunities and develop strategies to expand market reach and achieve sales targets.
• Coordinate with internal departments to ensure smooth handover and quality delivery of school programmes and events.
• Maintain up-to-date records of sales activities, leads, and performance reports for management review.
• Support continuous improvement by recommending initiatives to enhance sales efficiency and client experience.
• Any other project/tasks as assigned from time to time.

Job Requirements:

• Diploma or Degree in Business/Marketing/Hospitality/Tourism or related discipline.
• 3 years of experience in Education Sales, School Engagement, or Partnership Development with MOE and educational institutions.
• Experience in event sales or programme management within the MICE, tourism, or attractions sector will be beneficial.
• Customer-focused, with strong skills in handling call-in and email enquiries professionally.
• Possess excellent communication, presentation, and interpersonal skills.
• Commercially aware, self-motivated, and proactive in driving sales opportunities.
• Proficient in Microsoft Office applications.
• Demonstrates a professional demeanour, with a good command of spoken and written English.
• A team player with a positive attitude and a passion for promoting the Singapore Story will be an added advantage.