PR Manager

MERIDIAN BUSINESS SUPPORT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading business support firm in Singapore is looking for a PR Specialist to manage media relations, create impactful content, and execute campaigns. The ideal candidate will have outstanding communication and interpersonal skills, along with strategic thinking abilities. Key responsibilities include maintaining relationships with media outlets and acting as a spokesperson at public events. This role offers great opportunities for professional growth and is essential in driving the company's public image.

Qualifications

• Outstanding written and verbal communication skills.
• Ability to network and build relationships effectively.
• Strong creative and strategic thinking capabilities.
• Excellent time management and organizational skills.
• Knowledge of social media platforms and media dynamics.

Responsibilities

• Build relationships with journalists and media outlets.
• Draft and edit press releases and content.
• Plan and execute PR campaigns and events.
• Serve as a company spokesperson at public events.
• Conduct communication audits and market research.

Skills

Communication Skills

Interpersonal Skills

Strategic Thinking

Organizational Skills

Media and Digital Literacy

Job description

Key Responsibilities

• Media Relations: Building and maintaining strong relationships with journalists, influencers, and media outlets to secure positive "earned" media coverage (publicity).
• Content Creation: Drafting and editing content such as press releases, articles, speeches, newsletters, brochures, and social media posts.
• Campaign Management: Planning, coordinating, and executing PR campaigns, events (e.g., press conferences, product launches, exhibitions, community outreach programs), and sponsorship opportunities.
• Public Speaking: Acting as a company spokesperson at interviews, press conferences, and public events.
• Research and Analysis: Conducting communication audits, performing market research to gauge audience sentiment, and measuring the success of PR activities against set KPIs.

Required Skills and Qualifications

• Communication Skills: Outstanding written and verbal communication, public speaking, and presentation skills are essential.
• Interpersonal Skills: A natural ability to network, build relationships, and interact effectively with diverse individuals and groups.
• Strategic & Creative Thinking: The ability to think creatively, strategically, and critically to develop compelling narratives and solve problems.
• Organizational Skills: Strong attention to detail, time management, and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Media and Digital Literacy: Extensive knowledge of social media platforms and traditional media dynamics.