Marketing Executive (ME002)

FOOD PARADISE ENTERPRISE PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a Marketing Executive to develop and execute marketing campaigns that reflect the consumer behavior patterns and align with business goals. The ideal candidate should have a minimum of 2 years of experience in marketing or communications, preferably in the F&B or FMCG sectors. Responsibilities include managing promotional materials, updating social media content, and conducting market analysis. Strong writing and communication skills are essential for this role.

Qualifications

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment.

Responsibilities

• Planning and executing marketing and communications campaigns.
• Develop, launch and maintain e-commerce website for catering business.
• Website and social media platform content updates and content writing.
• Managing the production of promotional materials.
• Manage customer feedback.

Skills

Excellent writing skills

Familiarity with social media and web analytics

Strong communications and interpersonal skills

Creative, resourceful and attentive to details

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign
• Develop, launch and maintain e-commerce website for catering business
• Website and social media platform content update and content writing and photography
• Managing the production of promotional materials and marketing collateral
• Manage customer feedback
• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives
• Conduct competition research and market analysis to ensure pricing is optimal and menu is update
• Ensure marketing plans are executed according to the project timeline
• Manage PR for the company including preparing releases, contacting media & managing press relations
• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment
• Excellent writing skills
• Familiarity with social media and web analytics
• Creative, resourceful and attentive to details
• Strong communications and interpersonal skills