Marketing Executive, Digital (SEO / APAC / MNC / Manufacturing / 5 Days)

EA RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A reputable recruitment agency in Singapore is seeking a digital marketing professional with expertise in SEO and SEM. The ideal candidate will possess a Bachelor's degree and 1-3 years of relevant experience. Responsibilities include conducting keyword research, managing paid search campaigns, and collaborating on digital strategies. This role offers variable bonuses and excellent welfare benefits.

Benefits

Variable Bonuses

Excellent Welfare & Benefits

Company transport provided

Qualifications

• 1 - 3 years of experience in digital marketing with a strong focus on SEO and SEM.

Responsibilities

• Conduct keyword research and optimize content for relevant search terms in APAC.
• Assist in planning paid search campaigns on platforms like Google Ads and Bing.
• Support website updates ensuring content is optimized for search engines.
• Track and report on key digital marketing metrics, providing insights for optimization.

Skills

SEO Optimization

SEM Campaign Management

Keyword Research

Content Optimization

Analytical Skills

Education

Bachelor's Degree in Marketing, Business, or Communications

Job description

Well Established MNC Manufacturing Company

Company located at Tuas

Working Hours: Monday - Friday: 8.30am - 5.30pm

Company transport provided at various MRT locations

Variable Bonuses + Excellent Welfare & Benefits

Job Scope

SEO Management

• Conduct keyword research to identify new opportunities and optimize existing content for relevant search terms in APAC markets.
• Perform on-page SEO optimization, including meta descriptions, title tags, header tags, and content optimization.
• Assist with technical SEO audits and work with web development teams to implement recommendations (e.g., site speed, sitemaps, robots.txt).
• Monitor and report on SEO performance using tools like Econda Analytics and Google Search Console.
• Continuously research and keep up-to-date with the latest AI trends and their impact on SEO, including AI Overviews, generative AI in search, and answer engine optimization (AEO).
• Stay up-to-date with general SEO trends, algorithm changes, and best practices.

SEM Campaign Management

• Assist in the planning of paid search campaigns on platforms like Google Ads, Microsoft Bing, and Baidu/Naver/Yahoo! Japan (depending on markets).
• Work closely with and manage local country agencies responsible for the execution and optimization of these paid search campaigns.
• Provide guidance and support to agencies on keyword research, ad copy development, and targeting strategies.
• Monitor agency performance, analyze campaign data, and provide recommendations for bid adjustments, budget allocation, and overall strategy improvements.

Content & Website Support

• Support website updates and ensure content is optimized for search engines.
• Assist in maintaining website health and user experience.

Reporting & Analysis

• Track, analyze, and report on key digital marketing metrics, including orders, revenue, and Return on Ad Spend (ROAS), across various platforms.
• Provide insights and recommendations for optimizing digital marketing performance.

Regional & Global Collaboration

• Work closely with regional and local marketing teams to ensure digital strategies align with overall business objectives.
• Collaborate with and report to the Global In-Charge of SEO/SEM to align on global strategies, share best practices, and contribute to international initiatives, particularly regarding AI's influence on search.
• Support digital marketing initiatives for specific APAC countries.

Requirement

• Bachelor's Degree in Marketing, Business, Communications, or relevant disciplines
• 1 - 3 years of experience in digital marketing with a strong focus on SEO and SEM

Candidates are encouraged to apply for this position via the Apply Now button with the following information in the resume:

• Work experiences and job responsibilities
• Current and Expected salary
• Reason for leaving
• Date of availability
• Education background

We regret that only shortlisted candidates will be contacted.

KHOO SOT MEI (R21102604)

EA Recruitment Pte Ltd

EA License No: 21C0492