Marketing Executive

MA KUANG CHINESE MEDICINE & RESEARCH CENTRE PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job description

• Plan and execute digital marketing campaigns across channels including Facebook, Instagram, Google, TikTok, YouTube, and other relevant platforms.
• Manage and optimize paid advertising (SEM, social ads, display ads) to achieve performance targets such as leads, conversions, and brand awareness.
• Create and manage engaging content for social media, website, and email marketing.
• Monitor and analyze campaign performance metrics and provide regular reports with insights and recommendations.
• Collaborate with internal teams and external agencies to align digital activities with overall marketing objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
• Manage company website content updates and ensure SEO best practices are implemented.
• Support in organizing online/offline marketing events and promotional activities when needed.