Marketing Executive

The Garcha Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A premier hospitality group in Singapore is seeking an experienced marketing professional to manage and enhance their brand image. Responsibilities include creating and executing marketing campaigns, maintaining social media channels, and ensuring brand compliance. The ideal candidate should have a strong background in digital marketing and content creation, with excellent communication skills and the ability to adapt to market trends.

Qualifications

• Experience in social media marketing and brand management.
• Proven ability to develop and execute marketing strategies.
• Strong communication and organizational skills.

Responsibilities

• Manage social media channels to enhance brand reputation.
• Plan and execute marketing campaigns tailored to the property.
• Identify online marketing opportunities for property visibility.

Skills

Social media management

Content creation

Event coordination

SEO and digital marketing

Public relations

Job description

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• Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel of all communication.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours.
• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at property level, enabling more customized and need based marketing.
• Create and orgarnise photography, videography and associated editing for all marketing needs.
• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all communication is up-to-date and on brand.
• Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B.
• Coordinate Public Relations events with and independently from Public Relations company, and continue relationships/partnerships.
• Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer.
• Be up to date with online, above the line, below the line market trends and new developments.
• Actively monitor competitors' online, above the line, below the line marketing programs.
• Identify other online marketing opportunities to increase brand and hotel awareness from time to time.
• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media.
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant.
• Ensure hotel meets Marriott’s social media measurement goals.
• Develop social media campaigns and strategies to increase hotel’s presence and participation.

Other Projects/Responsibilities

• Identify online marketing opportunities to increase property visibility and awareness.
• Keeping abreast with online market trends and new developments.
• Actively monitor competitors’ pricing and marketing programs.
• Support and give advice on any-related digital / online initiatives.
• Develop annual digital marketing strategy for the hotel.
• Produce videos and/or prints for media marketing purposes.
• Any other duties/tasks as requested by management.