Marketing Director, Singapore Malaysia and Travel Retail

LEGO; Singapore; Hybrid; SGD 120,000 - 160,000; Full time

Job summary

A global toy manufacturing leader seeks a Marketing Director in Singapore to lead a passionate marketing team, driving brand growth across APAC markets including Singapore and Malaysia. The ideal candidate will have a proven track record in consumer marketing, team leadership, and strategic development. This role involves managing a significant marketing budget, executing innovative strategies to enhance brand positioning, and fostering cross-functional collaboration to achieve business objectives. This position offers a hybrid work policy and multiple employee benefits.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus Opportunity

Qualifications

• Proven track record in driving business performance and building high-performing teams.
• Experience in matrix organizations including sales, marketing, and operations.
• Ability to inspire change based on consumer insights.

Responsibilities

• Lead and motivate a marketing team across Singapore and Malaysia.
• Drive brand growth and relevance in key markets.
• Manage marketing budget and investment strategy.

Skills

Leadership

Strategic orientation

Consumer marketing

Public relations

Agility in fast-paced environments

Job description

Job Description

Calling out for an outstanding Marketing Leader who is passionate to lead and elevate a highly performing team!

Bring your vast experience in managing teams spread across Singapore and Malaysia, and accelerate commercial growth, build high‑performing teams, and elevate brand positioning in all our markets and channels!

Core Responsibilities

• Lead, develop and motivate a high‑performing Marketing Team in BU SMTR (Singapore, Malaysia, and Travel Retail) to new levels of energy, competencies and achievements.
• Accelerate brand growth and recruitment in kids, families and adults in Malaysia; Revitalize the Singapore market across audiences; increase brand relevance in the TR landscape.
• Drive creativity and innovation to elevate brand positioning and increase talkability in all our markets and channels.
• Deliver strong brand and product demand to support achieving/exceeding the consumer sales target in SMTR, through best‑in‑class consumer marketing, partnerships and innovation.
• Demonstrate strong leadership, strategic orientation and collaboration across functions within the BU, regional & global level, as a key member of BU Leadership Team to develop and implement flawless end‑to‑end business planning and executions.
• Lead and succeed in marketing planning, execution and mutual value creation with customers and external partners.
• Lead Trade Marketing team in applying shopper/customer/sales team insights to drive impactful retail execution and promos and drive stronger overall trade effectiveness.
• Practice commercial finance stewardship and own the whole marketing budget process from planning to monitoring, including driving a solid marketing investment strategy in alignment to overall brand objectives.
• Translate global insights and campaigns into locally relevant campaigns, to increase resonance in the local markets.
• Be a role model of how regional and global collaboration can help to bring BU SMTR to the next level – and also share best practices from SMTR to scale our campaigns effectively across the world.

Play your part in our team succeeding!

SMTR is an important business unit for the LEGO Group to expand our brand and business footprint in APAC. As a Marketing Director, you play a key role in shaping our future as our brand reaches the next generation of builders. From strategy to execution, your team will deliver best‑in‑class owned, earned, shared and paid marketing to strengthen the LEGO® brand love and build top‑of‑mind among kids, families and adults in Singapore, Malaysia, and Travel Retail APAC to grow our consumer base relentlessly. Using your innovative and collaborative nature, you will create partnerships with both internal and external stakeholders, including our regional and global marketing teams, our sales and operations teams, retailers and partner brands.

In our learning environment, you will have the opportunity to develop your teams’ competencies and culture and the opportunity to develop yourself through various trainings and build skills that will advance you in your role and our organization.

From an organizational perspective, this role will lead a team of 10 located across Singapore and Malaysia in Trade, Digital, PR and Brand functions and be part of the BU Leadership Team.

This role will report to the General Manager, BU SMTR and be based in Singapore office.

Do you have what it takes:

• Proven track record of success in driving business performance, building high‑performing teams, and elevating brand positioning with local APAC market experience & knowledge.
• A strong passion and experience working in matrix organizations across functions, including sales, marketing, operations, regional functions, global functions and leadership teams.
• Ability to inspire change and put the consumer/shopper voice at the heart of decision making and developing GTM strategies underpinned by sound market insights.
• Ability to practise and embrace agility to adapt to a competitive retail landscape, plus a willingness to work in a dynamic, fast‑paced environment.
• Strong experience in consumer marketing, public relations and amplifying brands through partnerships and external opportunities.
• Ability to travel internationally for work purposes. #LI‑SW1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.