Marketing Director: Data-Driven Growth for Men's Fashion

BENJAMIN BARKER AUST PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading men's fashion brand in Singapore is seeking a dynamic Marketing Director. This role involves developing data-driven marketing strategies to enhance customer engagement and drive brand loyalty. The ideal candidate will have significant experience in digital marketing and a passion for the fashion industry. Responsibilities include leading marketing campaigns, analyzing customer data, and overseeing a creative marketing team. The position is a unique opportunity to shape the brand's marketing direction in a competitive landscape.

Qualifications

• 8+ years of experience in marketing, preferably with fashion, retail, or lifestyle brands.
• Proven track record of executing successful, personalized marketing campaigns.
• Strong leadership skills with experience managing marketing teams.

Responsibilities

• Develop and oversee holistic marketing strategies aligned with business goals.
• Lead personalized, data-driven marketing campaigns across digital channels.
• Analyze customer data to enhance engagement and inform strategy.

Skills

Digital marketing strategies

Data-driven decision making

Customer relationship management

Marketing analytics

Creative problem-solving

Education

Bachelor’s degree in Marketing, Business, or Data Science

Advanced degree

Tools

Google Analytics

Tableau

Salesforce

Job description

A leading men's fashion brand in Singapore is seeking a dynamic Marketing Director. This role involves developing data-driven marketing strategies to enhance customer engagement and drive brand loyalty. The ideal candidate will have significant experience in digital marketing and a passion for the fashion industry. Responsibilities include leading marketing campaigns, analyzing customer data, and overseeing a creative marketing team. The position is a unique opportunity to shape the brand's marketing direction in a competitive landscape.