Marketing Director

LUMINARY SERVICE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job description

Responsibilities

• Develop and implement the overall marketing strategy to support the organization’s objectives.
• Oversee the creation of comprehensive marketing campaigns, aligning them with the business goals.
• Lead and mentor a team of marketing professionals, including managers, specialists, and creative teams.
• Manage the organization’s digital marketing strategy, including content marketing, social media, email marketing, SEO/SEM, and online advertising.
• Optimize the digital experience across the website, mobile apps, and other digital platforms.
• Conduct market research to understand consumer trends, competitor activity, and emerging industry developments.
• Use data analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing plans.
• Design and implement strategies that enhance customer loyalty and engagement.