Marketing Content Specialist (face of Ksisters)

Ksisters; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a Marketing Content Specialist to create engaging social media content and manage brand presence online. The role involves collaborating with influencers and overseeing user-generated content for multiple brands in the beauty and fashion sectors. Ideal candidates will have experience in content creation, social media management, and proficiency in tools like Adobe Creative Suite and Shopify. This position is open to Singapore Citizens and PR only.

Benefits

Meal Allowance

Performance Bonus

Insurance

Qualifications

• Proven experience in a similar marketing role, focusing on content creation.
• Strong understanding of social media platforms and trends.
• Comfortable in front of the camera.

Responsibilities

• Create engaging social media content for various brands.
• Manage brand representation across platforms.
• Oversee UGC and KOL collaborations.
• Support backend tasks and Shopify management.

Skills

Content creation

Social media management

Video editing

Communication skills

Project management

SEO knowledge

Analytics tools

Tools

Adobe Creative Suite

Shopify

Job description

We are looking for a creative and strategic Marketing Content Specialist to join our dynamic team. In this role, you will be responsible for creating engaging social media content, managing brand presence for our clients, and overseeing the collaboration with user-generated content (UGC) creators and key opinion leaders (KOLs). Additionally, you will play an integral part in supporting our brands across various digital platforms, including Shopify, ensuring all marketing efforts align with overall business objectives.

Key Responsibilites

• Social Media Content Creation:
  • Plan and develop a content calendar for Ksisters social media platforms tailored to the needs of brands in the Skincare (Young & Mature), Makeup and Fashion industries.
  • Familiar with Instagram and TikTok trends, and adapts it to contents wisely.
  • Oversee content filming and photography, ensuring all visuals align with brand guidelines and resonate with the target audience.
  • Work closely with Senior Assistant Marketing Manager to produce on‑brand content for social media, blogs, and digital campaigns.
• Brand Representation:
  • Act as the face of the content for brands under our management, representing their values and vision through engaging and authentic content.
  • Comfortable with being the face of Ksisters (voiceovers + camera facing role)
  • Collaborate with marketing team to ensure the messaging and tone of content align with the target market’s expectations.
• UGC and KOL Management:
  • Manage the acquisition, selection, and engagement of user-generated content (UGC) to boost brand awareness and community engagement.
  • Work with KOLs (Key Opinion Leaders) to create and manage collaborations, partnerships, and campaigns that elevate brand presence and drive engagement.
  • Develop and nurture relationships with UGC creators, influencers, and KOLs to ensure high‑quality, consistent content output.
• Backend Work & Shopify Management:
  • Support the team with backend tasks, including managing product listings, updating content, and ensuring the smooth functioning of Shopify stores.
  • Track and report on the performance of digital campaigns and suggest improvements based on analytics and feedback.

• Proven experience in a similar marketing role, with a strong focus on content creation and social media management.
• Video content creation and editing skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Comfortable in front of the camera and confident in representing brands.
• Strong understanding of social media platforms (Instagram, Facebook, YouTube, TikTok, etc.) and digital marketing trends.
• Experience managing user-generated content (UGC) and influencer/KOL collaborations.
• Familiarity with Shopify, including content management, product listings, and reporting tools.
• Excellent communication, organization, and project management skills.
• Ability to work in a fast-paced, collaborative environment and handle multiple priorities simultaneously.
• A passion for beauty, skincare, and parenting products with an understanding of the target audiences.
• Position is applicable for Singapore Citizens and PR only.

Preferred Skills

• Knowledge of SEO best practices.
• Experience with analytics tools (Google Analytics, Shopify analytics, etc.).

• Meal Allowance
• Performance Bonus
• Insurance