Machine Learning Engineer (User Growth & Intelligent Marketing), Global e-Commerce

TIKTOK PTE. LTD.; Singapore; On-site; SGD 75,000 - 95,000; Full time

Job summary

A leading social media company in Singapore is looking for a skilled Data Scientist to enhance e-commerce growth through optimization of marketing algorithms. The role requires expertise in algorithms, data structures, and relevant programming languages. Candidates should have at least 3 years of experience and a strong academic background in technical disciplines. The position offers opportunities to impact user engagement and drive growth in an innovative environment.

Qualifications

• Bachelor's degree or higher in Computer Science, Computer Engineering, Mathematics or related technical discipline.
• Experience in C++ and Python; at least one of the Big Data tools (e.g., Hive SQL/Spark/Mapreduce); at least one of the Deep Learning tools (e.g., Tensorflow/Pytorch).
• Strong foundation in algorithms and data structures, with excellent coding skills.
• Strong learning ability, curiosity, and good communication and teamwork skills.
• At least 3 years of relevant experience in user growth or intelligent marketing.

Responsibilities

• Participate in optimizing TikTok e-commerce growth and marketing algorithms.
• Establish a user lifecycle data and value system to address business challenges.
• Contribute to the implementation of product solutions for user growth engines.
• Optimize algorithms related to new user recommendations and traffic source handling.
• Utilize uplift models to improve marketing efficiency and drive e-commerce growth.

Job description

Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the Team

The TikTok E-commerce Recommendation and Marketing Algorithm team is responsible for algorithm and big data work on e-commerce innovation projects. Leveraging on our products, the team helps users discover and acquire great products, enriching their lives. In this team, we not only use recommendation and search algorithms to help users find items they are interested in but also employ risk control algorithms and intelligent platform governance algorithms to detect violations, ensuring a secure shopping experience. We build intelligent customer service technologies and large-scale product knowledge graphs to improve the efficiency of various transaction processes. Furthermore, we develop logistics and operations research algorithms to enhance supply chain efficiency, and we apply artificial intelligence to help merchants improve their operational capabilities. Our mission: To make high-quality products easily accessible, enabling everyone to enjoy a better life.

Responsibilities

• Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing.
• Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth.
• Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates.
• Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations.
• Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher in Computer Science, Computer Engineering, Mathematics or related technical discipline.
• Experience in C++ and Python; at least one of the Big Data tools (For eg. Hive sql/Spark/Mapreduce; at least one of the Deep Learning tools(For eg. Tensorflow/Pytorch).
• Strong foundation in algorithms and data structures, with excellent coding skills.
• Strong learning ability, curiosity, and good communication and teamwork skills.
• At least 3 years of relevant experience in user growth or intelligent marketing.

Preferred Qualifications

• Candidates who have published papers in top AI conferences/journals or achieved notable results in ACM/Machine Learning competitions.
• Experience in recommendation systems, advertising, user growth, intelligent marketing, or related fields, with expertise in LTV estimation, uplift modelling, operations research, sequence modelling, or multi-scenario modelling optimization is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.