Game Community & Marketing Specialist

LIFE GAME PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading gaming company in Singapore is looking for a Community Manager to enhance player engagement across multiple platforms. The candidate must have a solid understanding of gaming culture and at least 2 years of experience in community management or related operations. Responsibilities include managing community interactions, organizing events, and creating multimedia content. This position values creativity, analytical skills, and effective communication in English, with Mandarin as a bonus.

Qualifications

• 2+ years of experience in game community management or related operations.
• Familiarity with integrating GPT-based models or basic AI tools.
• Basic multimedia skills for creating engaging content.

Responsibilities

• Manage community engagement and player relations across platforms.
• Coordinate community events and campaigns for player engagement.
• Create and publish multimedia content to support community initiatives.

Skills

Gaming culture understanding

Social media management

Content creation

Analytics and reporting

Education

Bachelor's degree in Communications, Marketing, Digital Media or related discipline

Tools

Canva

Photoshop

CapCut

Job description

About IM30

IM30 is a global gaming company on a mission to make time more interesting. Founded in 2015 by a group of passionate gamers, we've grown into an international team behind popular strategy titles like Last Shelter: Survival and Rise of Empires.

As we continue to expand globally, Singapore is becoming our new international headquarters. At IM30, we value action over talk, openness over hierarchy, and speed over perfection.

Role Overview

This role will be responsible for driving the growth, engagement, and overall health of our player communities across multiple platforms, including our proprietary in-game community hub, Discord, Facebook, X/Twitter, and others. This role requires strong awareness of gaming, social media, and global cultural trends to ensure our communities remain active, engaging, and aligned with player interests.

Key Responsibilities

Community Management

• Manage our in-game community hub, representing the project as its community manager and actively engaging with players.
• Oversee external communities (e.g., Discord) and social platforms (Facebook, Instagram, X/Twitter), including player engagement, content moderation, and enforcement of community guidelines.
• Build and maintain relationships with player creators, moderators, and volunteers (MODs), nurturing strong core player groups.
• Drive cross-platform growth by ensuring consistent messaging and seamless content flow across Discord, Facebook, Twitter, and the in-game community hub.

Events & Player Engagement

• Coordinate with cross-functional teams to plan and execute in-game and out-of-game community events (e.g., sign-ins, UGC challenges, livestreams, giveaways) to drive participation and activity.
• Support KOL/streamer collaborations, including outreach, content delivery, and performance tracking (exposure, viewership, engagement).

Content Creation & Marketing Support

• Create and publish engaging multimedia content (posts, banners, memes, short videos) to foster community engagement and reach.
• Align community initiatives and content with product and marketing objectives to support overall business goals.

Analytics & Reporting

• Provide regular reports on community performance, player sentiment, and event outcomes, with actionable improvement suggestions.
• Utilize automation and AI tools to improve efficiency in content creation, feedback collection, and reporting.
• Perform ad-hoc administrative and coordination tasks as required.

Qualifications & Requirements

• Avid gamer with a strong grasp of gaming culture and community dynamics.
• Experience: at least 2 years of experience in game community management, social media, App Store / Google Play game marketing or any related game operations.
• Education: Bachelor's degree in Communications, Marketing, Digital Media, or a related discipline, or equivalent experience.
• Applied AI: Familiarity with integrating GPT-based models, basic ML, or API-based AI tools into internal workflows.
• Digital Marketing Knowledge: Familiarity with major platforms (Discord, Facebook, Twitter/X, TikTok, forums) and their best practices.
• Language: English required, Mandarin a plus (for internal communication with Chinese-speaking teams).
• Multimedia skills: basic multimedia skills, including image editing and short video creation, with expertise in tools such as Canva, Photoshop, and CapCut will be a plus.