FMCG Marketing Manager | Brand & Growth Leader

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a Marketing Manager to drive brand awareness and demand generation. The ideal candidate will have 5–8 years of experience in F&B, FMCG, or consumer goods, with a strong grasp of digital marketing and branding. Responsibilities include developing integrated marketing strategies, managing campaigns and budgets, and analyzing market trends for effective decision-making.

Qualifications

• Minimum 5–8 years of relevant marketing experience, preferably in F&B, FMCG or consumer goods.
• Strong knowledge of digital marketing, branding, and campaign execution.
• Hands‑on, adaptable, and comfortable working in a fast‑paced environment.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Plan and manage marketing calendars, campaigns, and budgets.
• Strengthen brand positioning and messaging across all touchpoints.
• Manage digital marketing initiatives including social media and online campaigns.
• Monitor and report on marketing performance and campaign effectiveness.

Skills

Digital marketing

Branding

Campaign execution

Project management

Stakeholder coordination

Education

Degree in Marketing, Business, Communications or related field

Job description

A leading marketing firm in Singapore is looking for a Marketing Manager to drive brand awareness and demand generation. The ideal candidate will have 5–8 years of experience in F&B, FMCG, or consumer goods, with a strong grasp of digital marketing and branding. Responsibilities include developing integrated marketing strategies, managing campaigns and budgets, and analyzing market trends for effective decision-making.