F&B Marketing Specialist

ROYAL PLAZA; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hotel chain in Singapore is looking for an F&B Marketing Specialist to enhance brand visibility and demand for its food and beverage offerings. This role involves driving PR initiatives, developing strategic partnerships, and ensuring compelling brand storytelling. The ideal candidate will have proven experience in F&B marketing and strong connectivity with media and influencers. Competitive compensation based on experience and capability is offered.

Qualifications

• Proven experience in F&B marketing, PR, partnerships, or lifestyle brand marketing.
• Strong PR instincts with the ability to secure meaningful coverage.
• Experience in brand partnerships and activations.
• Comfortable working closely with chefs and F&B operations teams.
• Creative yet commercially minded; understands revenue impacts.

Responsibilities

• Drive PR initiatives for F&B outlets, chefs, and dining experiences.
• Build relationships with media, influencers, and lifestyle platforms.
• Develop narratives around culinary concepts and special events.
• Identify and manage partnerships with lifestyle brands and communities.
• Execute F&B-led activations translating into memorable experiences.

Skills

F&B marketing

Public relations

Brand partnerships

Interpersonal skills

Creative thinking

Job description

Job Summary:

The F&B Marketing Specialist is responsible for building brand visibility, relevance, and demand for the hotel’s food and beverage offerings through strong PR, strategic partnerships, and experiential activations. The role works closely with the Executive Chef and F&B operations team to translate culinary vision into compelling brand stories, collaborations, and guest experiences that drive footfall, covers, and spend.

Areas of Focus:

Strengthen the hotel’s F&B brand through media exposure, partnerships, and experience‑led marketing. Develop meaningful collaborations and activations that enhance positioning, generate buzz, and deliver commercial results.

Responsibilities / Duties:

F&B PR & Brand Storytelling

• Drive PR initiatives for F&B outlets, menus, chefs, and dining experiences.

• Build and maintain relationships with media, influencers, tastemakers, and lifestyle platforms.

• Develop compelling narratives around culinary concepts, chef stories, seasonal launches, and special events.

Brand Partnerships & Activations

• Identify, pitch, and manage partnerships with lifestyle brands, corporates, creators, and communities.

• Conceptualise and execute F&B‑led activations that translate into memorable guest experiences.

• Structure collaborations that deliver both brand exposure and revenue impact.

Chef & Operations Collaboration

• Work closely with the Executive Chef and culinary team to translate menus and concepts into marketable stories.

• Partner with F&B operations to ensure activations are operationally sound and guest‑ready.

• Act as the bridge between creative marketing ideas and practical execution on the ground.

Experience & Campaign Development

• Build F&B experiences that go beyond promotions—focusing on storytelling, ambience, and engagement.

• Support launches of new menus, pop‑ups, collaborations, and seasonal campaigns.

Performance & Reporting

• Track PR coverage, partnership outcomes, activation performance, and guest response.

• Provide post‑activation reviews and recommendations for future initiatives.

Key Skills and Requirements:

• Proven experience in F&B marketing, PR, partnerships, or lifestyle brand marketing.

• Strong PR instincts with the ability to secure meaningful coverage and build long‑term media relationships.

• Demonstrated experience in brand partnerships and activations.

• Comfortable working closely with chefs and F&B operations teams.

• Strong interpersonal skills with the ability to influence and collaborate across departments.

• Creative yet commercially minded; understands how experiences translate into revenue.

• Experience in hotel, restaurant, or lifestyle brands will be highly preferred.

Who Should Apply:

F&B‑focused marketers or PR professionals with strong industry networks who enjoy building stories, partnerships, and experiences around food and dining. Ideal for candidates who are credible in front of chefs, comfortable in operations‑driven environments, and motivated to grow F&B brands through collaboration and activation.

Compensation will be commensurate with experience, capability, and strength of industry network.