E-commerce Strategy & Growth Manager

HLG WAREHOUSE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading logistics firm in Singapore is seeking an experienced E-Commerce Manager to lead online business growth. This role involves managing e-commerce operations across platforms like Shopee and Lazada, monitoring key metrics, and collaborating with various functions to enhance customer experience. The ideal candidate should have 3–5 years of relevant experience and a degree in e-commerce or a related field.

Qualifications

• Minimum 3–5 years of relevant experience in e-commerce platform operations.
• Prior role as operations manager or equivalent strongly preferred.
• Good command of written and spoken English; proficiency in Mandarin is a plus.

Responsibilities

• Develop and execute the strategic roadmap for online business growth.
• Manage e-commerce platforms' operations including product listing and promotions.
• Monitor, analyse and report key e-commerce metrics to implement improvements.
• Collaborate across functions for smooth order fulfilment and customer experience.
• Lead and nurture the e-commerce team to drive overall performance.
• Keep abreast of industry trends and propose innovative initiatives.

Skills

E-commerce operations

Data analytics

Supply chain coordination

User-experience optimisation

Project management

Communication skills

Education

Bachelor’s degree or higher in related field

Job description

Job Description & Requirements

HLG WAREHOUSE PTE. LTD. is seeking an experienced E-Commerce Manager to lead our online business growth within Singapore and the region. The role requires a strong understanding of e-commerce operations, online platforms, data analytics, supply chain coordination and user‑experience optimisation.

Key Responsibilities

1. Develop and execute the strategic roadmap for online business growth, including website/brand site expansion, marketplace operations, traffic acquisition and conversion improvement.
2. Manage e-commerce platforms (such as Shopee, Lazada, brand website) operations — including product listing, page optimisation, promotion planning, inventory and logistics coordination.
3. Monitor, analyse and report key e-commerce metrics (e.g., site visits, click‑through rate, conversion rate, average order value, repeat purchase rate) and implement improvements.
4. Collaborate across functions (warehouse/fulfilment, logistics, customer service, marketing, finance) to ensure smooth order fulfilment, excellent customer experience, and cost‑effectiveness.
5. Lead and nurture the e-commerce team (e.g., operations specialists, content editors, customer service personnel), driving overall team performance and capability.
6. Keep abreast of industry trends, platform rule changes, new tools/technologies and propose innovative initiatives to enhance competitive advantage.

Requirements

• Bachelor’s degree or higher in e-commerce, marketing, business administration, supply chain/logistics or related field.
• Minimum 3–5 years of relevant experience in e-commerce platform operations; prior role as operations manager or equivalent strongly preferred.
• Strong familiarity with marketplace operations (Shopee, Lazada), online advertising, platform rules, data‑driven decision making.
• Excellent analytical skills, logical thinking and problem‑solving ability; able to independently plan, execute and optimise operations.
• Excellent communication skills, project management capability and leadership experience. Prior cross‑department collaboration is an advantage.
• Good command of written and spoken English; proficiency in Mandarin is a plus.