E-COMMERCE & MARKETING MANAGER

FORTUNE I-KITCHEN PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading e-commerce company in Singapore is looking for an experienced E-Commerce & Marketing Manager to drive online sales and digital marketing strategies. The ideal candidate will manage e-commerce operations, optimize campaigns, and enhance customer experiences across platforms. Strong data analysis skills and team leadership experience are essential for this role. Join us to contribute to our brand growth and revenue enhancement efforts.

Qualifications

• Proven experience in e-commerce and digital marketing roles.
• Strong analytical skills and experience with performance metrics.
• Ability to lead and motivate a team effectively.

Responsibilities

• Manage day-to-day operations of e-commerce platforms.
• Develop and execute integrated digital marketing campaigns.
• Analyze customer insights and market trends to identify growth opportunities.
• Lead and motivate the marketing and e-commerce team.

Skills

E-Commerce management

Digital marketing

Data analytics

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

E-commerce platforms

SEO tools

Job description

We are seeking an experienced and results-driven E-Commerce & Marketing Manager to lead our online sales platforms, digital marketing strategies, and brand development initiatives. The ideal candidate will be responsible for driving revenue growth through e-commerce channels, optimizing digital campaigns, and ensuring a seamless customer journey across all touchpoints.

Key Responsibilities:

E-Commerce Management

• Manage day-to-day operations of e-commerce platforms (website, marketplaces, and third-party channels).
• Oversee product listings, pricing strategies, and promotional activities to maximize conversion and sales.
• Monitor site performance, user experience, and implement improvements to enhance customer journey.
• Coordinate with logistics, supply chain, and customer service teams to ensure smooth fulfillment.
• Track and analyze e-commerce KPIs (traffic, conversion rate, cart abandonment, sales performance).

Digital Marketing & Brand Growth

• Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, and paid advertising.
• Manage content creation (social media, newsletters, blog, ads) to drive engagement and brand visibility.
• Collaborate with creative and design teams for online marketing materials and campaigns.
• Plan seasonal and product-focused campaigns to boost brand awareness and revenue.
• Oversee influencer partnerships, affiliate marketing, and other collaboration strategies.

Data & Performance Analytics

• Analyze customer insights, market trends, and competitor activities to identify opportunities for growth.
• Prepare regular performance reports with actionable recommendations.
• Optimize marketing spend through ROI-driven campaign management.

Team & Stakeholder Management

• Lead, coach, and motivate a marketing and e-commerce team.
• Work closely with product development, sales, and management to align marketing strategies with business goals.
• Manage external vendors, agencies, and digital partners.