Director Regional Marketing Asia

UL, LLC; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global leader in applied safety science is seeking an Executive Marketing Leader in Singapore. The role focuses on leading a team to drive market insights, align strategies with business goals, and ensure effective budget management. Candidates should have over 10 years of experience, including leadership roles, a Bachelor's degree in a relevant field, and proficiency in English and Simplified Chinese. The company offers an opportunity to shape marketing initiatives that drive safety, security, and sustainability globally.

Qualifications

• 10 years or more of related discipline experience including five years of relevant management/leadership experience.
• Expert and disciplined communicator and presenter.
• Ability to manage key stakeholders, including executive level.

Responsibilities

• Lead and drive comprehensive client and marketplace insights generation.
• Ensure alignment of tactical plans to business goals.
• Manage budgeting, measurement, analytics, and reporting.

Skills

Strategic thinking

Leadership

Analytical skills

Communication

Stakeholder management

Team building

Budget management

Marketing

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

Leads a team of professionals to drive the comprehensive generation of relevant region-based client and marketplace insights, aligns go-to-market plans to goals and target audiences, executes integrated programs that are aligned with global campaigns, and handles overall budgeting, metrics and reporting. Ensures interlock of all local-level activities with global business, brand and marketing strategy.

Provides insights about customers and market(s) that become inputs for regional and global teams, and sets the foundation for program development. Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, planning and budgeting.

Oversees all local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.

Ensures alignment of tactical plans to business goals.

Drives demand creation by empowering team to effectively execute on program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more.

Leads all budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity. Identifies opportunities for growth and cost/ROI improvements.

Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment.

Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.

Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods.

Operates at an executive level leading people and maintaining high-performing teams.

Contributes to business success by performing other tasks as required.

Read and follow the Underwriters Laboratories Code of Conduct, and follow all physical and digital security practices.

Qualifications

• 10 years or more of related discipline experience or demonstrated competency including five years or more of relevant management/leadership experience
• Bachelor's degree (4-year) in Marketing, Business Administration, Communications, or a related field from an accredited institution
• Demonstrated ability to build teams and lead through influence
• Expert and disciplined communicator and presenter
• Ability to manage key stakeholders, including executive level
• Experience managing regional budgets and maximizing the marketing spend
• Strategic thinker with strong analytical skills
• Fluent in English and Simplified Chinese

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.

UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:

Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.