Digital Media Marketing Executive (ME 001)

FPE MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A prominent marketing firm located in Singapore is seeking a Marketing Executive to develop and execute marketing campaigns and manage communication plans. The ideal candidate has at least 2 years of experience in marketing, strong writing skills, and is familiar with social media and web analytics. Responsibilities include planning marketing strategies, managing promotional materials, and coordinating with internal and external partners.

Qualifications

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment.
• Excellent writing skills.
• Familiarity with social media and web analytics.

Responsibilities

• Planning and executing marketing and communications campaign.
• Develop, launch and maintain e-commerce website for catering business.
• Manage PR for the company including preparing releases and managing press relations.

Skills

Marketing strategy development

Communication

Social media management

Writing skills

Analytical skills

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign
• Develop, launch and maintain e-commerce website for catering business
• Website and social media platform content update and content writing and photography
• Managing the production of promotional materials and marketing collateral
• Manage customer feedback
• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives
• Conduct competition research and market analysis to ensure pricing is optimal and menu is update
• Ensure marketing plans are executed according to the project timeline
• Manage PR for the company including preparing releases, contacting media & managing press relations
• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment
• Excellent writing skills
• Familiarity with social media and web analytics
• Creative, resourceful and attentive to details
• Strong communications and interpersonal skills