Digital Marketing Executive

-; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A marketing firm in Singapore is looking for a Digital Marketing Executive to lead integrated marketing campaigns aimed at generating leads and increasing sales. The role involves managing paid channels such as Google Ads and social media platforms while ensuring consistent brand messaging. Candidates should have strong experience with Meta Ads and Google AdWords, along with excellent analytical and communication skills. The position offers opportunities to work creatively across multiple marketing strategies.

Qualifications

• Strong working experience in Meta Ads and Google AdWords.
• Proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Optimize campaigns to achieve business goals.
• Measure and report campaign performance, providing actionable insights.

Skills

Meta Ads

Google Ads

Creative thinking

Analytical skills

Project management

Excellent communication

Tools

Google Analytics

AdWords Editor

Job description

WORK PLACE is in either our Serangoon or Woodlands offices. Serangoon Office is 10 minute walk from Lorong Chuan MRT.

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube) and other social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptualize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills and Qualifications

Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.

Strong understanding of multi-channel marketing strategies.

Creative thinker with a strong sense of brand development.

Analytical mindset with proficiency in marketing analytics tools.

Experience in project management with a proven ability to meet deadlines.

Excellent communication, presentation, and interpersonal skills.