Digital Marketing Executive

BEYOND WELLNESS GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading healthcare marketing firm in Singapore is looking for a marketing manager to enhance brand visibility for aesthetic clinics. You will manage campaigns, oversee content across multiple social media platforms, and coordinate with various agencies and partners. The role also includes planning budgets and analyzing the effectiveness of marketing efforts. Ideal candidates have a solid background in digital marketing and strong analytical capabilities.

Qualifications

• Proven experience in managing marketing strategies, preferably in the healthcare or aesthetic sector.
• Strong analytical skills with the ability to track and measure campaign effectiveness.
• Knowledge of social media platforms and digital advertising strategies.

Responsibilities

• Manage marketing efforts for aesthetic clinics, planning and executing targeted campaigns.
• Oversee content creation across social media platforms and SEO articles.
• Coordinate marketing activities with agencies and partners.

Skills

Digital marketing strategy

Social media management

Content creation

Analytical skills

Budget management

Job description

• Manage marketing efforts for aesthetic clinics by conceptualizing, planning, and executing targeted campaigns to enhance brand visibility and patient engagement.
• Oversee content creation and management across all clinic-owned social media platforms, including LinkedIn, TikTok, Instagram, and Facebook, as well as landing pages, SEO-focused articles, and POS materials.
• Coordinate group-level marketing activities, collaborating with multiple agencies, vendors, influencers, and business partners to ensure alignment and consistency.
• Plan and allocate budgets and timelines for marketing campaigns; monitor performance and refresh content periodically across social media and websites.
• Develop and launch optimized digital advertisements to drive brand awareness and business growth.
• Track and evaluate the effectiveness of digital marketing efforts using web analytics tools and performance metrics.
• Stay informed on current digital marketing trends and continuously refine strategies to ensure relevance and effectiveness.
• Ad hoc duties and projects as assigned by the Reporting Officer.