Digital Marketing Executive

Digital; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A creative digital agency in Singapore is seeking an experienced Marketing Executive for a 6-month maternity cover. The role involves managing social media across LinkedIn, Facebook, and Instagram with a strong B2B focus. The ideal candidate will have at least 3 years of hands-on experience in social media management, particularly on LinkedIn, with excellent content creation skills. This position offers a chance to drive brand presence and engagement online.

Qualifications

• At least 3 years of hands-on social media experience.
• Proven expertise in LinkedIn content management for B2B audiences.
• Strong content creation skills, particularly copywriting.

Responsibilities

• Manage day-to-day content across LinkedIn, Facebook, and Instagram.
• Create, schedule, and publish posts in alignment with corporate branding.
• Track, analyze, and report on LinkedIn performance.

Skills

LinkedIn campaign management

B2B content creation

Social media analytics

Copywriting

Visual content creation

Tools

Hootsuite

Meta Business Suite

LinkedIn Campaign Manager

Job description

Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines.

The ideal candidate has proven hands-on experience managing LinkedIn campaigns for B2B audiences, with the ability to create compelling content, track performance, and deliver measurable impact.

Responsibilities

• Manage day-to-day content across LinkedIn, Facebook, and Instagram, prioritizing LinkedIn for B2B brand awareness and engagement.
• Create, schedule, and publish posts in alignment with corporate branding and group guidelines.
• Track, analyze, and report on LinkedIn performance (engagement, impressions, lead gen), and recommend improvements.
• Monitor industry and competitor activity on LinkedIn to identify opportunities.
• Respond to comments and engage with audiences in a timely and professional manner.
• Write compelling copy for LinkedIn posts, thought-leadership updates, and product campaigns.
• Develop basic visuals (using Canva/Adobe or similar tools) or coordinate with designers for multimedia content.
• Support the execution of regional/global campaigns, adapting assets for LinkedIn audiences.
• Ensure compliance with corporate brand voice and global digital marketing standards.

Requirements

• At least 3 years of hands-on social media experience, with proven expertise in LinkedIn content management for B2B audiences (campaigns, analytics, reporting).
• Strong content creation skills: copywriting essential; design/visual skills a plus.
• Experience working in a regional or global MNC environment preferred.
• Familiarity with social media management tools (e.g. Hootsuite, Meta Business Suite, LinkedIn Campaign Manager).
• Proactive, detail-oriented, and collaborative with excellent communication skills.