Customer Relationship Management (CRM) Manager

Hong Food Enterprise Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A food services company based in Singapore is seeking a strategic Customer Relationship Management (CRM) Manager to lead their CRM initiatives. The successful candidate will be responsible for overseeing the CRM system, building client relationships, and driving sales and customer retention. Ideal applicants have at least 5 years of experience in business development and strong communication skills. This role offers a chance to implement innovative strategies to enhance customer engagement.

Qualifications

• Min. 5 years of experience in business development, sales management and/or CRM operations.
• Proven track record in achieving sales and customer retention targets.
• Strong understanding of CRM systems and sales pipeline management.

Responsibilities

• Identify, research, and pursue new business opportunities.
• Build and maintain strong relationships with clients.
• Negotiate contracts and agreements to maximize profitability.
• Monitor market trends and customer needs.
• Oversee the implementation and optimization of the CRM system.
• Ensure CRM data accuracy and compliance.
• Segment and analyze customer data for retention opportunities.
• Track and report customer metrics.
• Work with teams to improve customer experience.
• Prepare reports on sales pipeline and business performance.

Skills

Business development

Sales management

CRM operations

Negotiation

Project management

Analytical mindset

Communication

Interpersonal skills

Tools

CRM tools

Analytics tools

Job description

We are looking for a strategic and analytical Customer Relationship Management (CRM) Manager to lead our CRM initiatives and strengthen relationships with our customers. The CRM Manager will oversee the implementation, optimization, and management of the CRM system, ensuring it supports marketing, sales, and customer service objectives.

Key Responsibilities:

• Identify, research, and pursue new business opportunities to expand market reach and revenue.
• Build and maintain strong relationships with new and existing clients, partners, and stakeholders.
• Negotiate contracts and agreements to maximize profitability and ensure client satisfaction.
• Monitor market trends, competitor activities, and customer needs to identify areas for growth.
• Oversee the implementation and optimization of the company’s CRM system.
• Ensure CRM data accuracy, compliance, and effective utilization across departments.
• Segment and analyse customer data to identify retention, upselling, and cross-selling opportunities.
• Track and report customer metrics such as satisfaction, retention, churn and growth trends.
• Work with customer service and operations teams to improve customer experience and service delivery.
• Coordinate with senior management to align business development and CRM objectives with company strategy.
• Prepare detailed reports and dashboards on sales pipeline, CRM insights, and business performance.
• Use analytics to evaluate campaign effectiveness and return on investment (ROI).
• Recommend improvements in processes, communication, and technology to enhance business efficiency.

Job Requirements

• Min. 5 years of experience in business development, sales management and/or CRM operations.
• Proven track record in achieving sales and customer retention targets.
• Strong understanding of CRM systems and sales pipeline management.
• Excellent communication, negotiation and project management skills.
• Analytical mindset with strong problem-solving and data interpretation abilities.
• Proficiency in CRM and analytics tools.
• Strong interpersonal skills and the ability to collaborate across multiple teams.