Customer Lifecycle Marketing Manager (Growth)

TMGM; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A fast-growing fintech company in Singapore seeks a Marketing Manager – CLM & Growth to lead client lifecycle management initiatives. The role involves strategic planning and hands-on execution focused on enhancing client experience and driving growth. Suitable candidates will possess over 5 years of experience in CRM and a strong analytical mindset. Fluency in English is essential; knowledge of Asian languages is a plus.

Qualifications

• 5+ years of experience in CRM, CLM, or Growth Marketing.
• Strong knowledge of CRM platforms and marketing automation tools.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement CLM strategies.
• Design end-to-end customer journeys.
• Monitor campaign ROI and track performance metrics.

Skills

CRM

Campaign management

Data-driven marketing

Client engagement

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree

Tools

HubSpot

Salesforce

Job description

About the company:
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices, and Cryptocurrencies.

Our sophisticated online platform simplifies direct CFD trading: providing the technology, turn‑key support, and innovative structure so traders only have to worry about investment decisions. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform.

This is your chance to join the fastest growing CFD provider in Australia, make a significant contribution to its success and enjoy being part of something special. This is also a great opportunity to gain knowledge and experience that is impossible to obtain in other industries. If you're looking for a fast‑paced environment and an exciting opportunity, then we are the company for you.

Position Overview

We are seeking a highly motivated Marketing Manager – CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands‑on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data‑driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
• Design end‑to‑end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
• Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews.
• Lead A/B testing and continuous optimization of lifecycle campaigns.
• Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs).
• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
• Manage campaign automation workflows, segmentation, and message optimization.
• Ensure delivery, open, and click rates meet performance benchmarks.
• Work closely with the Data & Analytics team to build client segmentation models.
• Translate customer behavior insights into actionable marketing strategies.
• Provide regular performance reports and recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries).
• Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools.
• Proven ability to design and execute lifecycle campaigns with measurable impact.
• Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).
• Excellent communication and project management skills; able to lead cross‑functional initiatives.
• Fluent in English; Chinese or other Asian languages is a strong advantage.