China Market Growth Executive – Sales & Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading resort company in Singapore is seeking a Marketing Specialist to develop and execute strategies focused on the China market. The ideal candidate should have a Bachelor's degree and relevant experience in the hotel industry, along with proficiency in English and Chinese. Responsibilities include managing marketing campaigns, collaborating with Chinese online travel platforms, and overseeing digital content creation. This role offers opportunities to engage with a dynamic team and contribute to growing brand visibility in the China market.

Qualifications

• Minimum Bachelor’s degree in related fields.
• Relevant internship or work experience in hotel industry.
• Prior internship or working experience in the China market.

Responsibilities

• Develop and implement market-specific marketing plans for the China market.
• Collaborate with Chinese OTAs and cultural tourism platforms for promotional campaigns.
• Manage end-to-end execution of marketing events targeting the China market.
• Conduct data-driven user behavior analysis and market research.
• Oversee digital content creation for Chinese social media platforms.
• Coordinate cross-departmental communication for campaign delivery.
• Contribute to the development of industry-specific standards for China market operations.

Skills

Proficiency in English

Proficiency in Chinese

Digital marketing and data analysis skills

Stakeholder coordination

Education

Bachelor’s degree in related fields

Tools

SPSS

Canva

Figma

Job description

A leading resort company in Singapore is seeking a Marketing Specialist to develop and execute strategies focused on the China market. The ideal candidate should have a Bachelor's degree and relevant experience in the hotel industry, along with proficiency in English and Chinese. Responsibilities include managing marketing campaigns, collaborating with Chinese online travel platforms, and overseeing digital content creation. This role offers opportunities to engage with a dynamic team and contribute to growing brand visibility in the China market.