Catering Sales Manager (Weddings)

PARKROYAL PICKERING HOTEL PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A luxury hotel in Singapore is seeking a Catering Sales Manager specializing in weddings. The role involves developing sales strategies, managing client relationships, and driving revenue growth. Candidates should have over 5 years of sales experience, with at least 2 years in luxury hotel sales, and strong communication and negotiation skills. This position is crucial for expanding the hotel's wedding base and includes managing proposals and attending industry events.

Qualifications

• 5+ years of sales experience; 2+ years in luxury hotel sales preferred.
• Proven track record of success in wedding and/or corporate sales.
• Strong team player with a proactive and results-oriented approach.

Responsibilities

• Develop and execute sales action plans to achieve revenue targets.
• Cultivate and maintain strong client relationships.
• Manage the full sales cycle for weddings and corporate events.

Skills

Sales experience

Client relationship management

Communication skills

Negotiation skills

Presentation skills

Education

Diploma in Hospitality Management

Job description

Overview

Reporting to the Assistant Director of Catering, the Catering Sales Manager (weddings) will focus on expanding our wedding base, driving revenue growth. This role requires a proactive approach to business development, strong client relationship management, and effective collaboration with internal teams.

Responsibilities

• Develop and execute quarterly sales action plans aligned with hotel business strategies to achieve assigned revenue targets within the wedding segments. This includes identifying and pursuing new business opportunities, conducting market analysis, and monitoring industry trends.
• Cultivate and maintain strong relationships through proactive outreach (site inspections, client entertainment etc), providing exceptional service, and addressing feedback promptly (within 24 hours).
• Manage the full sales cycle, from lead qualification to closing deals for weddings events and corporate events, including F&B and catering services. Prepare and present compelling proposals and presentations. Attend industry events as required.
• Prepare regular sales reports detailing sales volume, potential sales, and areas for client base expansion. Analyze sales data to identify trends and inform future strategies.
• Work closely with other sales team members, internal departments, and external stakeholders. Provide support during colleagues' absences.
• Maintain a thorough understanding of competitor hotels and market intelligence.

Qualifications

• Diploma in Hospitality Management (or relevant)
• 5+ years of sales experience; 2+ years in luxury hotel sales preferred.
• Proven track record of success in wedding and/or corporate sales.
• Excellent communication, interpersonal, negotiation, and presentation skills.
• Ability to work independently, manage time effectively, and meet deadlines.
• Strong team player with a proactive and results-oriented approach.