Brand Strategist: Insights-Driven Strategy & Storytelling

Public Service Division; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A government agency in Singapore is seeking a Brand Strategist to drive the development of brand strategies that engage audiences and foster business growth. Responsibilities include conducting brand audits, market research, and facilitating workshops. The ideal candidate should have a strong background in design or visual communication and demonstrate expertise in developing successful branding strategies. This role offers opportunities for industry outreach and collaboration while using tools like Adobe Creative Suite.

Qualifications

• Experience in brand strategy or marketing communications.
• Strong research and analytical skills.
• Excellent communication and presentation skills.

Responsibilities

• Conduct brand audits and analysis.
• Define the client brand’s unique value proposition.
• Develop and implement brand strategies.
• Develop and implement brand strategies.
• Facilitate brand workshops and training sessions.
• Engage industry stakeholders for collaboration.
• Monitor performance and capture feedback.

Skills

Brand strategy

Market research

Data analysis

Communication skills

Workshop facilitation

Collaboration

Tools

Adobe Creative Suite

Job description

A government agency in Singapore is seeking a Brand Strategist to drive the development of brand strategies that engage audiences and foster business growth. Responsibilities include conducting brand audits, market research, and facilitating workshops. The ideal candidate should have a strong background in design or visual communication and demonstrate expertise in developing successful branding strategies. This role offers opportunities for industry outreach and collaboration while using tools like Adobe Creative Suite.