Brand Marketing Manager

HONG XIN DA PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job description

Responsibilities

• Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
• Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
• Increase brand awareness and grow market share across target segments.
• Coordinate marketing strategies with the sales, finance, public relations, and production teams.
• Develop and manage the marketing department’s annual budget.
• Oversee branding initiatives, advertising efforts, and promotional campaigns.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Prepare and present detailed quarterly and annual reports to senior management.
• Represent the brand at trade shows and key industry-related events.
• Stay up to date with the latest marketing trends, technologies, and best practices.