Brand Innovations Lead: SEA & India Kids & Sports

NIKE GLOBAL TRADING B.V. Singapore Branch; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading global sports brand is seeking a Senior Manager for Brand Initiatives & Kids based in Singapore. This role involves collaboration across regions to deliver impactful campaigns focusing on Cricket, Basketball, and Kids marketing. The ideal candidate will have over 8 years of experience in brand management, a genuine passion for sports, and strong leadership skills. Responsibilities include building brand strategy, managing budgets, and driving integrated marketing plans. This position requires innovative thinking, teamwork, and a commitment to fostering an inclusive culture.

Qualifications

• 8+ years of experience in brand management or consumer marketing within sports or consumer brands.
• Genuine passion and knowledge for training, wellness, and sport.
• Strong information-seeking skills with creativity and operational excellence.

Responsibilities

• Lead a cross-functional marketing team, building brand strategy and driving integrated marketing plans.
• Partner with Nike leaders to deliver impactful global and local brand initiatives focusing on Cricket, Basketball, and Kids.
• Guide marketing initiatives with a focus on localizing and extending campaigns.

Skills

Coaching

Youth Culture

Mentoring

Budgets

Operational Excellence

Brand Marketing

Marketing Communications

Integrated Marketing

Performance Management

Sports Marketing

Visionary Thinking

Brand Management

Cricket

Basketball

Education

Bachelor’s Degree

Job description

A leading global sports brand is seeking a Senior Manager for Brand Initiatives & Kids based in Singapore. This role involves collaboration across regions to deliver impactful campaigns focusing on Cricket, Basketball, and Kids marketing. The ideal candidate will have over 8 years of experience in brand management, a genuine passion for sports, and strong leadership skills. Responsibilities include building brand strategy, managing budgets, and driving integrated marketing plans. This position requires innovative thinking, teamwork, and a commitment to fostering an inclusive culture.