Brand General Manager

5G-Starlink Pte.; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A regional technology company in Singapore seeks a candidate to implement strategic initiatives and manage profitability across markets. Responsibilities include establishing a clear business roadmap, overseeing budget objectives within the P&L, conducting distributor negotiations, and maximizing market share. The role also involves leading a dedicated team and ensuring successful execution of marketing plans and promotional strategies. Ideal candidates will have strong leadership and negotiation skills, alongside a strategic mindset.

Responsibilities

• Implement and execute a consistent regional strategy with an omni-channel approach.
• Build the annual budget and support preparation of the 5Y strategic plan.
• Define a clear business roadmap in partnership with local GMs.
• Manage the LM SEA P&L; meet budget objectives including net sales and operating profit.
• Conduct negotiations with distributors and retailers to achieve budget targets.
• Reinforce and develop the distributors network.
• Develop a sales & stock plan by market and by customer.
• Ensure proper brand representation and visual merchandising.
• Implement the marketing plan through optimally located promotions.
• Maximize sell-in and sell-out to grow market share.
• Recruit and motivate a dedicated team.
• Monthly reporting on sales & market analysis.

Job description

• Implement and execute a consistent regional strategy, with a true omni-channel approach
• Build the annual budget and actively support the preparation of the 5Y strategic plan
• Define a clear business roadmap in close partnership with each local GM
• In charge of the LM SEA P&L: meet Budget objectives (Net Sales and Operating Profit), set targets and manage local and regional P&L; liaise with REG/HQ (Sales, Marketing, Merchandising, Finance and Operations) in order to deliver the required results
• Conduct negotiations with Distributors and Retailers to achieve Budget targets
• Reinforce, directly manage, and further develop the distributors network
• Develop and negotiate a sales & stock plan by market and by customer in line with Brand's guidelines and strategy
• Ensure that all POS follow and represent brand's strategy and positioning, including visual merchandising and trade marketing materials as well as training
• Ensure the perfect implementation of the marketing plan by negotiating for excellent locations and optimized promotional calendar
• Maximize Sell-in and Sell-Out in assigned doors to grow market share, ranking and productivity of each counter in the dedicated doors
• Recruit, manage, supervise, coach, and motivate a dedicated Team
• Monthly reporting on sales & market analysis