Brand & Content Lead - Fintech Storytelling & Campaigns

IFS Capital Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading financial services company is seeking a Brand & Content Manager / Senior Manager to lead brand strategy, multi-format content creation, and public relations initiatives. The role involves defining brand positioning, creating impactful narratives, and managing integrated campaigns across digital and offline channels. Ideal candidates will have 5–8 years of experience in brand storytelling and a strong track record in managing content and public relations. This position calls for collaboration across teams and the execution of thought-leadership events.

Qualifications

• 5–8 years experience in brand, content, marketing, or public relations.
• Strategic thinker with brand storytelling and campaign management skills.
• Exceptional writing and editing skills.

Responsibilities

• Define and implement brand positioning and messaging frameworks.
• Create long-form content such as whitepapers and videos.
• Support public relations strategy to enhance visibility.
• Plan integrated brand campaigns across multiple channels.
• Collaborate with marketing and business teams for alignment.

Skills

Brand storytelling

Campaign management

Content creation

Public relations

Cross-functional collaboration

Event planning

Strategic thinking

Job description

A leading financial services company is seeking a Brand & Content Manager / Senior Manager to lead brand strategy, multi-format content creation, and public relations initiatives. The role involves defining brand positioning, creating impactful narratives, and managing integrated campaigns across digital and offline channels. Ideal candidates will have 5–8 years of experience in brand storytelling and a strong track record in managing content and public relations. This position calls for collaboration across teams and the execution of thought-leadership events.