Brand Ambassador

BENJAMIN BARKER AUST PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading fashion retailer in Singapore is looking for a passionate Brand Ambassador. In this role, you will create memorable customer experiences and educate clients about curated brands. You'll provide personalized styling advice and support community engagement activities. Ideal candidates should have a diploma in Fashion Merchandising and prior experience in retail or hospitality, along with excellent communication skills. Join us to help transform a retail environment into a unique lifestyle destination.

Qualifications

• Diploma or certificate in Fashion Merchandising, Design, or related field preferred.
• Prior experience in fashion retail or customer-facing roles preferred.
• Excellent interpersonal and communication skills.

Responsibilities

• Provide personalised style advice and wardrobe curation.
• Deliver a welcoming, club-like experience for customers.
• Support in-store events and brand activations.

Skills

Personalised style advice

Communication skills

Customer engagement

Attention to detail

Education

Diploma in Fashion Merchandising or Design

Job description

Role Overview

As a Brand Ambassador at BBRC, you are the face and voice of our store concept. BBRC is not just another retail store — it is a space where curated Ivy and Americana menswear, utilitarian garments, niche running brands, and accessories come together to form a unique lifestyle destination.

Your mission is to bring this concept to life on the shop floor by:

• Creating memorable customer experiences
• Educating customers about the brands and stories behind them
• Styling full looks that reflect our aesthetic
• Helping to build a loyal community around BBRC

This is a role for someone passionate about culture, fashion, and connecting with people.

Key Responsibilities

Customer Experience & Styling

• Provide personalised style advice and wardrobe curation for customers.
• Help customers explore new brands and silhouettes they may not know yet.
• Deliver a welcoming, club-like experience that sets BBRC apart from typical retail.

Brand Storytelling & Education

• Learn and share the heritage, values, and design inspiration of each brand we carry.
• Be a walking representation of BBRC’s style and philosophy.
• Assist in visual merchandising to keep the store fresh and inspiring.

Community & Engagement

• Support in-store events, brand activations, and collaborations (e.g. running club meetups, trunk shows).
• Contribute ideas to engage BBRC’s growing community of like-minded customers.
• Occasionally feature in or assist with content for BBRC’s social media (styling tips, lookbooks).

Feedback & Insights

• Act as the “ears on the ground” — sharing what customers are asking for, what resonates, and what’s missing.
• Work closely with the store manager and brand experience manager to refine store offerings and service.

Requirements

• Diploma or certificate in Fashion Merchandising, Design, or related field (preferred).
• Passionate about niche, curated fashion and open to continuous learning.
• Prior experience in fashion retail, customer-facing roles, or hospitality preferred.
• Passion for style and familiarity with menswear (Ivy, Americana, utilitarian, athleisure).
• Excellent interpersonal and communication skills — friendly, confident, and approachable.
• Ability to work collaboratively as part of a small, agile team.
• Strong attention to detail with a natural eye for styling and presentation.
• Open to learning and growing with the BBRC brand.

Why This Role is Different

• Curators, not just sellers — guiding customers through a unique mix of brands.
• Community builders — helping turn BBRC into a destination, not just a shop.
• Storytellers — connecting customers with the heritage and craftsmanship of our products.