Apple Ads - Strategic Accounts Segment Marketing Lead (APAC)

Apple; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading technology company is seeking a senior-level marketer to enhance B2B marketing initiatives and drive sales enablement in APAC. The role involves collaborative storytelling, strategic engagement, and leading a team of marketers to develop impactful marketing programs. Candidates should have 12+ years of relevant experience, strong leadership skills, and a robust understanding of the adtech landscape. This position offers the chance to contribute significantly to the growth of the company's advertising solutions.

Qualifications

• 12+ years experience in B2B marketing initiatives and sales enablement.
• Proven success in managing B2B marketing teams.
• Deep understanding of market dynamics across APAC.
• Strong grasp of the adtech landscape and performance marketing.

Responsibilities

• Lead B2B marketing programs and sales enablement content.
• Collaborate with marketing, sales, and insights teams.
• Develop locally informed marketing strategies and deliverables.
• Empower local marketers to achieve their best work.

Skills

B2B marketing initiatives

Team leadership

Market dynamics understanding

Adtech landscape knowledge

Communication skills

Job description

DESCRIPTION

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this
same approach to advertising, helping people find exactly what they’re looking
for and helping advertisers grow their businesses. Our technology powers ads and
sponsorships across Apple Services, including the App Store, Apple News, and MLS
Season Pass. Everything we do is designed for trust, connection, and impact: We
respect user privacy, integrate advertising thoughtfully into the experience,
and deliver value for advertisers of all sizes—from small app developers to big,
global brands. Because when advertising is done right, it benefits everyone.

Do you have extensive experience partnering with sales leaders to deliver B2B
marketing initiatives and impactful deliverables that fuel regional business
demand? Are you a strategic and resourceful business-minded marketer, a critical
thinker, and a stand player-coach known for cultivating high-performing teams?
We’re looking for a senior-level marketer to bring focus, segment strategy, and
executional excellence to deliver impactful marketing programs and sales
enablement content to unlock regional business opportunities. As part of the
Worldwide Commercial Marketing team and the trusted local marketing expert on
Apple’s advertising solutions, this person will play a pivotal role in
demonstrating the value of Apple advertising solutions across the region. They
will set the tone for Strategic Accounts segment marketing in APAC — aligning
team goals and objectives with business priorities, while providing motivation,
leadership, and expert guidance to empower local marketers to do their best
work. Individually and as a team lead, this person will be an expert storyteller
who can contextualize trends and weave product insights into compelling B2B
content deliverables that engage and educate our customers. They’ll take the
lead on building out locally informed marketing strategies, as well as
developing and tuning deliverables for regional priority audiences, segments,
and opportunities. They will effectively collaborate across extended marketing,
sales, and insights teams to seek ongoing feedback and differentiate our
advertising solutions, strengthen channel messaging, and expand our customer
engagement efforts. Success in this role requires a pulse on regional market
dynamics and ability to effectively communicate with cross-region stakeholders.
A strong attention to detail, partnership mindset, motivating leadership style,
and focus on continuous improvement will be necessary for success in this role.
Some travel will be required. If this sounds like you and you want to be part
of a marketing team focused on growing Apple’s advertising business, we’d like
to hear from you!

MINIMUM QUALIFICATIONS

• 12+ years experience developing and activating revenue-driving B2B marketing initiatives and sales enablement materials — with track record of working well with senior sales executives and teams
• Proven success managing teams of B2B marketers to deliver high-quality output
• Strong grasp of market dynamics, as well as cultural and business nuances across APAC
• Deep understanding of the adtech landscape, performance marketing, and standard business metrics
• Extraordinary written and verbal communication
• Adept at navigating through ambiguity to move marketing initiatives forward — from business insight to strategy to deliverable to measurement and optimization
• Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
• Strong attention to detail
• Willingness to travel domestically and internationally as needed

PREFERRED QUALIFICATIONS

• Self-starter who consistently delivers excellent work — balancing strategic oversight with individual contribution
• Skilled at contextualizing insights into compelling narratives
• Experience working in a geographically distributed team
• Familiarity with various marketing channels, strategies, and tactics
• Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
• Possess unquestionable personal code of ethics and integrity