Accounts Director (MICE)

SHERATON TOWERS SINGAPORE HOTEL; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading hotel in Singapore is looking for a Sales & Business Development Specialist to drive MICE business opportunities. This role involves maintaining relationships with key accounts, responding to RFPs, and collaborating with internal teams to ensure successful event execution. Candidates should have proven sales experience in the MICE sector and strong negotiation skills.

Qualifications

• Proven sales experience in the MICE segment.
• Strong negotiation and relationship-building skills.
• Experience with CRM systems, preferably Salesforce.

Responsibilities

• Identify and develop new MICE business opportunities.
• Maintain and grow relationships with key accounts and agencies.
• Respond to MICE-related RFPs and negotiate contracts.
• Achieve and exceed MICE segment revenue targets and KPIs.
• Represent the hotel at industry trade shows, networking events, and sales missions.

Job description

KEY RESPONSIBILITIES

• Sales & Business Development

Sales & Business Development

• Identify and develop new MICE business opportunities for the hotel.
• Maintain and grow relationships with key accounts, agencies, and intermediaries.
• Respond to MICE-related RFPs, prepare proposals, and negotiate contracts.
• Achieve and exceed MICE segment revenue targets and KPIs.
• Represent the hotel at industry trade shows, networking events, and sales missions.

Account Management

• Serve as the primary point of contact for MICE clients from initial inquiry through event execution.
• Understand clients' objectives and tailor event solutions accordingly.
• Maintain detailed records in the CRM system (e.g., Salesforce).
• Conduct regular account reviews and client meetings to strengthen relationships.

Collaboration & Execution

• Work closely with the Events, Banquets, and Operations teams to ensure seamless event delivery.
• Participate in daily/weekly business review meetings to forecast and strategize.
• Monitor competitor activity and market trends to inform sales strategy.

Reporting & Analysis

• Prepare and present sales reports, forecasts, and market insights to senior management.
• Monitor performance metrics and analyze the success of MICE campaigns and promotions.